Open your notebooks and sharpen your pencils… Meta is publishing a three part series on getting your content seen on Facebook, and they just dropped the first set of tips. There are two ways your content gets views: Connected distribution, which means your posts are seen by those that follow you on Facebook. That’s your …
Did you know less than 50% of businesses’ international expansion efforts succeed? We’ve got the tips and insights to ensure your efforts succeed in this article. Read on to learn how to: Stay competitive Fuel next-level revenue growth Extend your reach beyond a saturated market Discover effective strategies and insights to expand your business globally.
when I started out in content marketing, I thought creating a publication that’s a trusted, go-to industry source came with time. While there’s truth to it, there are 2 characteristics that can help you cut the time route short.
Keeping the cogs in your content machine oiled and organized is much easier said than done. Jodi Harris from Content Marketing Institute shared a streamlined approach for getting your entire team on the same page and producing high-quality content. Let’s get operational… 1 – Audit your content formats: Create a template sheet that includes content …
Today, meditation app Calm has over 120M downloads and $23M in in-app revenue. Lots of smart marketing moves enabled Calm to leapfrog its competitors and become the go-to app for chilling the heck out. But the one tactic stands out to us was their use of influencer partnerships. In the saturated meditation apps market, Calm …
Better pull the rakes and some trash bags out of the shed. It’s time to clean the backyard… What’s going on: Google published more info about their “helpful content” update. It rolls out within the next two weeks, and will introduce a new sitewide signal that identifies low-value content. How it works: Any website that …
Pushing your content up search results pages can feel like a Sysyphian task. You work so hard to increase your page rankings… only to see them fall back down again. That’s because Google constantly ranks content based on relevance. And it determines content relevancy in many ways, including: Does your page mention the search query? …
Just one piece of viral content has the potential to explode your sales and bring your business to new levels of success. With each piece of content that takes off on social media, you can expect to see a wave of new potential customers and clients making their way to your business.
When it comes to finding marketing resources, the internet is your best friend. There are countless websites, blogs, and articles that can provide you with helpful tips and advice. However, not all of these sources are created equal. So, where should you start looking for marketing help? If you’re looking for marketing resources, you’ve come …
Creating effective, impactful content takes time — and lots of it. Want to launch a spectacular 1,000-word blog post? Set aside no fewer than three hours for the task of writing it. Thinking about pulling together a comprehensive whitepaper? Better block off your schedule for a far longer runway.
