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When you open your TikTok app – what do you see? The platform isn’t serving you content from the profiles you follow. Quite the opposite – it provides a suggested content feed curated by their algorithm on a For You Page (FYP). And according to Tyler Perry, FYP is where the magic happens, so “figuring …

Read More about Why you should leverage TikTok’s “For You” page – and 3 tips to help you do it

Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …

Read More about Short, long, or animated, video is still growing exponentially with no slowdown in sight
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