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Why you should leverage TikTok’s “For You” page – and 3 tips to help you do it

When you open your TikTok app – what do you see? The platform isn’t serving you content from the profiles you follow. Quite the opposite – it provides a suggested content feed curated by their algorithm on a For You Page (FYP). And according to Tyler Perry, FYP is where the magic happens, so “figuring …

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Short, long, or animated, video is still growing exponentially with no slowdown in sight

Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …

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Copywritting: This four-stage revision process will dramatically improve your writing

Ask any writer and they’ll almost always agree on one thing: revision is the key to good writing. First drafts are almost always bad. Revision is how you take a messy first draft to something that people actually want to read. And the more complex your writing project is, the more important revision becomes. We’ve …

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