Imagine wasting all your efforts to rank on Google… only for an algorithm change to ruin it. Not good. But if you’ve built a following on a social platform or two, you won’t be that affected. That, fellow marketer, is what we call diversification – and it’s a crucial part of any marketing strategy. Diversifying …
A cloud of artificial intelligence-generated content is looming over content marketers. Even before Open AI’s ChatGPT took the online world by storm, users have relied on AI writing tools for various reasons – from fighting writer’s block to writing entire ads. And with the technology slowly weaving into the fabric of online marketing, the folks …
LinkedIn’s formula is simple: engaging content equals presence and opportunities. The platform just released a report on the most shared content in 2022, and it may help you get a better understanding of what attracts LinkedIn users. … It’s not career updates: LinkedIn says the past year “accelerated a massive cultural metamorphosis.” The top content …
Did you know About pages are among the top 10 most visited pages of any website? It’s not surprising. People refer to your About page to get answers to their most vital questions about your brand’s beliefs and values. And as Andy Crestodina’s article shows, the way you design your About page is critical to …
TikTok’s algorithm is crazy accurate when suggesting content. But was it always like that? When you first create a TikTok account, the home feed shows you popular content based on standard factors: demographics, location, etc. As Lidia Infante points out, TikTok puts audiences into different “interest cohorts” based on engagement, and is able to surface …
Want to get your content in front of as many people as possible? Then you better follow the feed. Meta published its Widely Viewed Content Report for the Q3 2022 for Facebook, which reveals the type of content performing well on the platform. Don’t take the bait: It appears that high-performing, low-quality content has propelled …
When you open your TikTok app – what do you see? The platform isn’t serving you content from the profiles you follow. Quite the opposite – it provides a suggested content feed curated by their algorithm on a For You Page (FYP). And according to Tyler Perry, FYP is where the magic happens, so “figuring …
Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …
Ask any writer and they’ll almost always agree on one thing: revision is the key to good writing. First drafts are almost always bad. Revision is how you take a messy first draft to something that people actually want to read. And the more complex your writing project is, the more important revision becomes. We’ve …
In the next 200 words or so, we’ll give you our formula for a high-converting lead generation page. First, here’s why you might care about our opinion: We’ve extensively tested our own homepage. We’ve worked with 100s of advertisers who send you, our readers, to their own lead gen pages. We’ve analyzed lots of lead …