Ask any writer and they’ll almost always agree on one thing: revision is the key to good writing. First drafts are almost always bad. Revision is how you take a messy first draft to something that people actually want to read. And the more complex your writing project is, the more important revision becomes. We’ve …
In the next 200 words or so, we’ll give you our formula for a high-converting lead generation page. First, here’s why you might care about our opinion: We’ve extensively tested our own homepage. We’ve worked with 100s of advertisers who send you, our readers, to their own lead gen pages. We’ve analyzed lots of lead …
When user tracking gets complicated and targeting becomes faulty, what can you rely on? Ad creatives, of course. Ash Melwani’s Twitter thread provides some inspiring examples that could help you boost your upcoming holiday campaigns. Struggling to come up with high-converting ad creative? I got you 🤝 Here’s a breakdown of Obvi’s TOP 5 creatives …
Brands create content, but influencers get the clicks. That might explain why e-commerce platforms are investing big bucks into native creator marketplaces, according to Modern Retail… Something for everyone: In recent weeks, major players like Shopify, Klarna, and most recently Walmart released native tools that mediate between retailers and creators. Seems like a good move …
They say – If you’re in marketing, but not on Linkedin… are you in the industry at all? Nowadays, being engaging and visible on LinkedIn opens an array of opportunities: It’s easier for recruiters, potential clients, and other interested parties to spot you You can establish yourself as thought leader and get recognized in the …
Times may be uncertain, but one thing isn’t: content creators are in high demand. As Hubspot points out, job postings for content creators have almost tripled on LinkedIn compared to just a year ago. So if you’re a content marketer or content creator, now might be a good time to reassess your career goals. What …
When done well, cold emails make millions of dollars. Done poorly, they get marked as spam and earn you little more than a few angry replies. So if you’re not having much success with cold emails, try this insight: Hit pause. Stop endlessly retooling your email copy and your targeting, and stop blasting inboxes. Instead, …
Open your notebooks and sharpen your pencils… Meta is publishing a three part series on getting your content seen on Facebook, and they just dropped the first set of tips. There are two ways your content gets views: Connected distribution, which means your posts are seen by those that follow you on Facebook. That’s your …
Did you know less than 50% of businesses’ international expansion efforts succeed? We’ve got the tips and insights to ensure your efforts succeed in this article. Read on to learn how to: Stay competitive Fuel next-level revenue growth Extend your reach beyond a saturated market Discover effective strategies and insights to expand your business globally.
when I started out in content marketing, I thought creating a publication that’s a trusted, go-to industry source came with time. While there’s truth to it, there are 2 characteristics that can help you cut the time route short.