We live in the age of video! People anywhere can pick up their phones and start creating video content themselves. I’m sure you’ve watched an interesting video on YouTube, Instagram, or Facebook recently, maybe in an effort to learn something new or just relax after a long day. But how does blogging compare to this …
Content Marketing
Centralizing your sales content ensures sellers can easily find and share relevant content with prospective buyers. Here’s how sales content management helps organizations do that and so much more.
Over the course of a month, your marketing team creates new sales content: a pitch deck, a customer success story, or a whitepaper with compelling industry stats. All of these items get handed over to the sales team and that’s that. But the question often remains: do sellers use this content and is it seen …
Digital marketing has proven to be an effective method for disseminating your content across the internet to a large number of people. The target audience is drawn to the website through digital marketing by showing them relevant search results. People may believe that digital marketing has no value, but it is the best way for …
It’s a quick read with some great actionable tips to help you improve and speed up your writing. Inside, you’ll find insights from writers — just like you — who have received tips over the years and are now sharing the best ones that have helped them move forward. We hope you enjoy it!
When it comes to personalizing content to improve the customer experience — and drive ROI — there’s a right way and a wrong way to do it. In this handy cheat sheet, we’ll cover both, including plenty of examples so you know what works and what doesn’t.
Repurpose video content. Create 1:1 interaction. Make videos that work for marketing, CX and more. Because your customer’s name is just the beginning. If you want to connect with your customers, you have to cut through the digital noise. Video — especially when personalized for the viewer — does exactly that. But what does personalization …
Let’s start today with a question: if you’re reading two equally good quality content pieces on a topic, which one do you think will stick with you more? The one that’s written using a unique brand voice. Let me give you an example. The productivity space is pretty crowded. Meaning: a piece on creating achievable …
When writing the perfect ad copy, it’s important to reveal just enough information so that our audience clicks, but we also want to leave enough to their imaginations — we don’t want to give away all of our tricks at once! However, writing mysterious ad copy that still aligns with the social media platforms’ policy …
Whether you’ve been creating content for years or you’re a newbie with no idea where to get started, creating, publishing, distributing, and using content involves a lot of moving parts (and sometimes people). Staying up to speed on the industry, what methods you should be using, the process that will work best for your team, …
