Ugh, website popups. They’re intrusive and can interrupt the user experience on your website. And they can be so annoying that Google added them to the list of factors that could lower your rankings. And at the same time—as Kristen McCormick writes—popups do work for some companies. If you apply them right, they can still …
Content
Why discoverability is your competitive edge in an economic downturn. There’s no denying that these are tough economic times. But there are ways to stay afloat – and even competitive – in a recession by focusing on retaining and growing customers through your learning program. First and foremost, take a good, hard look at how …
Being funny is one of those traits everyone thinks they have, but few people actually possess. So when marketers across the world sit down to write humorous sales emails, some hit the mark, and some really, really don’t. Here’s the good news We read a bunch of funny emails and broke down the common traits …
The Contact Us page is one of the most underrated pages on your website. Get it right, and you turn cold visitors to hot leads. Get it wrong, and even the most interested prospects may go “eh… nevermind.” To help you find creative inspiration, Ingrid Adames compiled an extensive list of Contact page examples that …
Looks like you’re on the brink of finding out exactly how much your audience engages with your content… Google just announced scrollend, a new JavaScript event for Chrome that fires when a user stops scrolling, allowing you to identify that particular point on your website. So what? Well, first of all, the scrollend event can …
You post a video on TikTok. It gets a million views. People are making all sorts of jokes—some funny, some unbearable—in the comments. You’ve made it big. Or have you? As you look through your Shopify analytics, you realize your viral video didn’t generate as many sales as you wanted it to. Why is that? …
A cloud of artificial intelligence-generated content is looming over content marketers. Even before Open AI’s ChatGPT took the online world by storm, users have relied on AI writing tools for various reasons – from fighting writer’s block to writing entire ads. And with the technology slowly weaving into the fabric of online marketing, the folks …
TikTok’s algorithm is crazy accurate when suggesting content. But was it always like that? When you first create a TikTok account, the home feed shows you popular content based on standard factors: demographics, location, etc. As Lidia Infante points out, TikTok puts audiences into different “interest cohorts” based on engagement, and is able to surface …
Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …
Open your notebooks and sharpen your pencils… Meta is publishing a three part series on getting your content seen on Facebook, and they just dropped the first set of tips. There are two ways your content gets views: Connected distribution, which means your posts are seen by those that follow you on Facebook. That’s your …
