Content

Let’s start today with a question: if you’re reading two equally good quality content pieces on a topic, which one do you think will stick with you more? The one that’s written using a unique brand voice. Let me give you an example. The productivity space is pretty crowded. Meaning: a piece on creating achievable …

Content is king, they say. While that may be true, “content” is a technical term – soulless. What’s missing in today’s “digital content” is digital storytelling. Content on its own could mean an image, a text, or even just a combination of words. Words alone can be empty and without a positive aspect, will remain …