Looks like you’re on the brink of finding out exactly how much your audience engages with your content… Google just announced scrollend, a new JavaScript event for Chrome that fires when a user stops scrolling, allowing you to identify that particular point on your website. So what? Well, first of all, the scrollend event can …
You post a video on TikTok. It gets a million views. People are making all sorts of jokes—some funny, some unbearable—in the comments. You’ve made it big. Or have you? As you look through your Shopify analytics, you realize your viral video didn’t generate as many sales as you wanted it to. Why is that? …
A cloud of artificial intelligence-generated content is looming over content marketers. Even before Open AI’s ChatGPT took the online world by storm, users have relied on AI writing tools for various reasons – from fighting writer’s block to writing entire ads. And with the technology slowly weaving into the fabric of online marketing, the folks …
TikTok’s algorithm is crazy accurate when suggesting content. But was it always like that? When you first create a TikTok account, the home feed shows you popular content based on standard factors: demographics, location, etc. As Lidia Infante points out, TikTok puts audiences into different “interest cohorts” based on engagement, and is able to surface …
Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …
Open your notebooks and sharpen your pencils… Meta is publishing a three part series on getting your content seen on Facebook, and they just dropped the first set of tips. There are two ways your content gets views: Connected distribution, which means your posts are seen by those that follow you on Facebook. That’s your …
UGC Is Top Of Mind UGC is oftentimes organic content made by a brand’s followers or consumers, which can then be shared by a brand on its accounts. Frequently, UGC offers brands the opportunity to engage with their loyal customers who choose to post about their products or services, while simultaneously self-promoting their brand. When …
Ever heard of Dr. Andrew Huberman? He’s a professor of neurobiology at Stanford. He also runs a successful podcast and a Twitter account. Tweets by hubermanlab Andrew’s been around for a while now, but he went viral a couple weeks back for a podcast episode where he discussed the dangers of drinking alcohol. Why’d Andrew …
Keeping the cogs in your content machine oiled and organized is much easier said than done. Jodi Harris from Content Marketing Institute shared a streamlined approach for getting your entire team on the same page and producing high-quality content. Let’s get operational… 1 – Audit your content formats: Create a template sheet that includes content …
Another post, another day browsing thousands of stock photos to find one that fits. It’s an exhausting task. So Don McKenzie conducted a little experiment: he replaced thumbnails on his website with AI-generated images. And considering that his blog is about query engine streaming tables… The results were unbelievable. No, seriously. Check some of the …