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[Google] Satisfaction Guaranteed: Develop Customer Loyalty Online: Conversion rate optimization

You’ve learned about the importance of using data to improve the performance of an e-commerce store. One of the ways you can use data to improve performance is to focus on increasing the conversion rate. In this reading, you’ll learn about conversion rate optimization, which is the process of increasing the percentage of website visitors …

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[Google] Attract and Engage Customers with Digital Marketing: How a marketer increases the conversion rate of an e-commerce website

Once customers are aware of and have considered the product, the next step in the marketing funnel is to convert them into customers. This is the third stage of the marketing funnel, conversion—the process of getting a potential customer to take a desired action.

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[Google] Foundations of Digital Marketing and E-commerce: Case study for How MERSEA structures its marketing funnel

Previously, you learned about the different stages of the marketing funnel. In this case study, you’ll learn the marketing strategies that the Lenexa, Kansas based e-commerce company, MERSEA, uses to attract potential customers, turn them into paying customers, and eventually repeat customers. This process represents MERSEA’s approach to the marketing funnel.

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