Conversion Funnels

You’ve learned about the importance of using data to improve the performance of an e-commerce store. One of the ways you can use data to improve performance is to focus on increasing the conversion rate. In this reading, you’ll learn about conversion rate optimization, which is the process of increasing the percentage of website visitors …

Once customers are aware of and have considered the product, the next step in the marketing funnel is to convert them into customers. This is the third stage of the marketing funnel, conversion—the process of getting a potential customer to take a desired action.

A marketing funnel is a powerful way for businesses to focus and coordinate their marketing efforts. To get the most out of a marketing funnel, businesses must optimize their work at each stage of the funnel to reach desired outcomes.

Previously, you learned about the different stages of the marketing funnel. In this case study, you’ll learn the marketing strategies that the Lenexa, Kansas based e-commerce company, MERSEA, uses to attract potential customers, turn them into paying customers, and eventually repeat customers. This process represents MERSEA’s approach to the marketing funnel.

Lead Magnets are one of the most powerful tools in your arsenal to convert traffic into leads, helping you to build a list of prospects that you can nurture over time. In this article, you’ll learn how to create a Lead Magnet that drives a steady stream of leads to your business. Upon completion, you’ll …

Developing a high-converting landing page requires a lot of work, but is one of the best ways to see a positive ROI on your marketing campaigns. If you are running any campaigns with a landing page and haven’t run a test, you are leaving money on the table. By the end of this training, you’ll …