Skip to Content

Copywriting: The difference between messaging and copywriting – and when to use each

Plenty of online marketers believe messaging and copywriting are the same thing. But surprise, surprise… they actually aren’t. As Emma Stratton shows in her short LinkedIn post, the two are quite different. They’re also “best buddies,” working together to help you tell a positive and consistent story about your business. Messaging is what you say …

Read More about Copywriting: The difference between messaging and copywriting – and when to use each

Writing: Want to make great video ads? Use this simple story structure

Here’s the anatomy of every yawn-inducing video ad: Monotone voice-overs, stock footage, sitcom episode length, and most importantly, the lack of story. Aazar Shad recently shared a great breakdown of Apple’s AirTag commercial, confirming once again that a captivating story is the alpha and omega of any engaging video ad. The most important skill you’ve …

Read More about Writing: Want to make great video ads? Use this simple story structure

Copywriting: This copywriter made ChatGPT a partner instead of an enemy—and the results are brilliant

If your social feed is suffering from a severe case of ChatGPT mania, you’re not the only one. Lots of content and copywriters are worried about how it could affect their careers. However, as Shlomo Genchin points out, instead of thinking of artificial intelligence as your biggest foe, it pays to think of it as …

Read More about Copywriting: This copywriter made ChatGPT a partner instead of an enemy—and the results are brilliant

Copywriting: The “Four Cs” framework for increasing your landing page conversion rate

Landing pages not converting at the rate you’d like? Well, Alex Garcia shared an interesting landing page optimization framework on Twitter. Here’s a dead-simple framework to increase your landing page’s conversion rate in the next 3 min: — Alex Garcia 🔍 (@alexgarcia_atx) December 4, 2022 He calls it the “Four Cs framework,” and it covers …

Read More about Copywriting: The “Four Cs” framework for increasing your landing page conversion rate

Copywriting: How to go from skippable to high-converting copy with this simple headline formula – right now

Look closely enough, and you’ll see we’re using the formula in our own headline above. And if you’re reading this, it’s obviously working… right? We recently came across an interesting Facebook Group post by Alen Sultanic, and it raises an important point: Copy that emphasizes features and benefits gives you bad to average results. So …

Read More about Copywriting: How to go from skippable to high-converting copy with this simple headline formula – right now

SEO/Copywritting: When should you use statistics on landing page?

Affirm’s ‘For Businesses’ landing page does a lot of things right, especially below-the-fold. Why? Immediately below-the-fold, you’re not met with paragraphs of generic copy. You’re met with three simple statistics: +85% AOV 20% repeat purchase rate 12.7M+ shoppers For context, Affirm is a buy-now-pay-later business. The three statistics above are some of the core statistics …

Read More about SEO/Copywritting: When should you use statistics on landing page?