When done well, cold emails make millions of dollars. Done poorly, they get marked as spam and earn you little more than a few angry replies. So if you’re not having much success with cold emails, try this insight: Hit pause. Stop endlessly retooling your email copy and your targeting, and stop blasting inboxes. Instead, …
If you want to get good at copywriting, learn the art of neuro writing. Neuro writing is the skill of inserting trigger elements, persuasive words, and hooks. And if you want awesome tips for “biohacking” your readers and driving them to action, Olesia Filipenko has ‘em. Let’s jump in… Use two numbers in headings. Listicles, …
There’s a video on YouTube from a guy named Adam Ragusea. It’s got 19M views. The title? “Why I Season My Cutting Board, NOT My Steak.” The video did so well that Adam has used the title format successfully many times since. There’s a reason this title works so well—and it’s an easy copywriting framework …
Let’s talk about “viral” copywriting advice. Viral copywriting advice usually goes like this: Someone posts a screenshot of some good copy, lists reasons for why it’s good, and publishes their analysis on LinkedIn or Twitter. Or they post “bad copy” alongside “good copy.” And followers love it. It’s fun and interesting. It goes viral. But …
What do you call a fisherman who throws an empty hook? A bad fisherman. It’s the same with copywriting. It’s not enough for your hook to grab attention or be slightly controversial… The main driver of any real engagement with your copy is trust and authority. Casey Hill tested this theory by using two different …
Here’s a simple, but perhaps controversial, truth: In copywriting, men often write for men, and women often write for women. Sure, it’s a broad generalization. But while most of us would like to believe that our inner Don Draper writes just as well for both men and women, it’s normally not true. So, here’s the …
Today, we’re sharing something simpler… one single tip you can use to improve the copy in your ads, on your website, and almost anywhere else you’re doing marketing. Here it is: Every sentence should convey one unique idea. And as Julian Shapiro wisely points out, that idea should do at least one of the following …
Choosing the correct blend of digital marketing methods to grow your online business is how you become the best. Why? Because with digital marketing comes copywriting. And both being interrelated will help you oh-so incredibly!
It’s a quick read with some great actionable tips to help you improve and speed up your writing. Inside, you’ll find insights from writers — just like you — who have received tips over the years and are now sharing the best ones that have helped them move forward. We hope you enjoy it!
There’s an art to creating bullets that drive sales. And if you do it well, you can be persuasive without resorting to hype. We’ll walk you through a 5-step process for writing sales-boosting bullets that will take your copy from so-so to oh-wow regardless of your voice, style, or industry. We’ll also provide examples of …
