Copywriting

There’s an art to creating bullets that drive sales. And if you do it well, you can be persuasive without resorting to hype. We’ll walk you through a 5-step process for writing sales-boosting bullets that will take your copy from so-so to oh-wow regardless of your voice, style, or industry. We’ll also provide examples of …

In this article, you’ll craft the script for a video sales letter (VSL) that sells your products and services. You’ll learn proven, decades-old copywriting principles and how to apply them to the most modern selling tools: digital video. What You’ll Learn: Craft the script for a video sales letter (VSL) that sells your products and …

Every business needs a high-converting homepage to help drive awareness. But if you’re not a designer, how do you go about creating a homepage with engaging copy and design elements that customers love? That will get customers to stick around and buy? In this article, you’ll learn the elements to create a homepage that sells. …

A unique selling proposition isn’t just about what your product does, it’s also about what sets it apart and how your potential consumer truly benefits. Without one, your customer will spend all their energy trying to figure out what exactly you can do for them, instead of how they can buy from you. It can …