Plenty of online marketers believe messaging and copywriting are the same thing. But surprise, surprise… they actually aren’t. As Emma Stratton shows in her short LinkedIn post, the two are quite different. They’re also “best buddies,” working together to help you tell a positive and consistent story about your business. Messaging is what you say …
Here’s the anatomy of every yawn-inducing video ad: Monotone voice-overs, stock footage, sitcom episode length, and most importantly, the lack of story. Aazar Shad recently shared a great breakdown of Apple’s AirTag commercial, confirming once again that a captivating story is the alpha and omega of any engaging video ad. The most important skill you’ve …
If your social feed is suffering from a severe case of ChatGPT mania, you’re not the only one. Lots of content and copywriters are worried about how it could affect their careers. However, as Shlomo Genchin points out, instead of thinking of artificial intelligence as your biggest foe, it pays to think of it as …
Landing pages not converting at the rate you’d like? Well, Alex Garcia shared an interesting landing page optimization framework on Twitter. Here’s a dead-simple framework to increase your landing page’s conversion rate in the next 3 min: — Alex Garcia 🔍 (@alexgarcia_atx) December 4, 2022 He calls it the “Four Cs framework,” and it covers …
If you haven’t read Murakami, you’ve at least heard of him. He’s penned a number of modern classics, like 1Q84 and Norwegian Wood. A movie called Drive My Car, based on one of his short stories, won the Oscar for Best International Feature Film this year. In other words, Murakami knows writing. And if you’ve …
Look closely enough, and you’ll see we’re using the formula in our own headline above. And if you’re reading this, it’s obviously working… right? We recently came across an interesting Facebook Group post by Alen Sultanic, and it raises an important point: Copy that emphasizes features and benefits gives you bad to average results. So …
Affirm’s ‘For Businesses’ landing page does a lot of things right, especially below-the-fold. Why? Immediately below-the-fold, you’re not met with paragraphs of generic copy. You’re met with three simple statistics: +85% AOV 20% repeat purchase rate 12.7M+ shoppers For context, Affirm is a buy-now-pay-later business. The three statistics above are some of the core statistics …
When you tap into the copywriting world, you quickly realize that there’s more to it than you might think. Ad copy, landing page copy, video sales letter copy, etc. all require different approaches, and often a particular skill set. Luckily, there are rules that apply to every piece of copy. This post in the Copy …
You know the drill… Someone says, “Hey, our conversion rate is low. We need better copy.” So you hire a copywriter. Or, you write it yourself. Regardless, you end up with a document of finalized copy… the good stuff. Then you implement the copy and let it ride. What’s the problem here? Advertising today isn’t …
Rebecca Sentance recently asked three SEO experts: Should brands use AI writing tools in the “age of helpful content update”? It’s a big question, especially since Google’s recent update says helpful content is written by people, for people. Seems to indicate that AI content is a no-go from the start, no? Well, not exactly. Here’s …