In today’s highly competitive business world, building customer loyalty is crucial for the success of any organization. Repeat customers are an essential source of revenue and a key factor in the growth of any business. However, achieving customer loyalty is not easy, and it requires a strategic approach that includes regular communication with your customers. …
Customer Engagement
Chances are, you already know that building a community has one of the biggest returns for your retention and lifetime value (LTV). So, now that you’ve decided your e-commerce store needs a community, how do you actually build it? And how do you get customers actively engaging with your Facebook Group—or wherever you’re hosting your …
… At least if you’re trying to build audiences on Facebook, Instagram, and Twitter. According to a new report, major social platforms saw a drop in overall engagement between 2019 and 2022. What a let down It’s not just a decline in user activity, but also in accounts posting content on the platforms. Facebook’s overall …
Learning programs are critical for retaining your workforce, boosting employee productivity, and closing your company’s skills gaps. But your employees must be engaged with the learning in order for these programs to be successful. Employees who enthusiastically adopt learning opportunities are not only learning new skills, they’re helping their companies compete in a quickly changing …
Would you walk into a local restaurant if you saw it had a one-star rating? Neither would we. And that tells you how easy it is for your reputation to take a hit, cost you customers, and eventually tank your entire business. Miriam Ellis recently shared a local business rating scale, showing how different ratings …
Personalize the customer experience by using customer data to tailor interactions and provide relevant recommendations Do you even know who your customers are? To personalize the customer experience, it’s important to first have a clear understanding of who your customers are. There are several ways you can gather data about your customers to help you …
Churned customers represent a majority of the customer database for most online businesses. Re-engaging them successfully offers a huge opportunity to increase revenues. In this article, we’ll show you how to accurately identify churn and soon-to-churn customers and successfully re-engage them, to grow your business through your existing customer database. You will learn to: Define …
TikTok’s algorithm is crazy accurate when suggesting content. But was it always like that? When you first create a TikTok account, the home feed shows you popular content based on standard factors: demographics, location, etc. As Lidia Infante points out, TikTok puts audiences into different “interest cohorts” based on engagement, and is able to surface …
Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …
Underrated growth tactic: customer education. OK, maybe it’s not underrated. It’s just hard. Most marketers lack the patience. It’s the same with most marketing tactics that don’t lead to an immediate bell curve in the revenue graph. But here are some examples of brands that have used education to create better customer relationships, brand positioning, …
