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Advertising: Customer retention takes priority, mobile spending rises

Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …

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[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Tips for increasing customer engagement

Getting customers to your e-commerce store is a big achievement. But it’s not enough. Once a customer is on your website, you need to keep them engaged. Customers who have a good experience on your website are more likely to become repeat customers. Plus, they’re more likely to spread the word about your company, which …

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