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The average US consumer belongs to at least 16 different loyalty programs — and actively uses less than half of them. That means the majority of modern loyalty programs are collecting digital dust, buried among other apps. Brands and retailers can better engage their customers and create lifetime value using first-party purchase data. What does …

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Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy. Introduction: Make your branding message stick. Are you throwing everything you’ve got at branding but …

Read More about Book Summary: Branding Between the Ears – Using Cognitive Science to Build Lasting Customer Connections

Churned customers represent a majority of the customer database for most online businesses. Re-engaging them successfully offers a huge opportunity to increase revenues. In this article, we’ll show you how to accurately identify churn and soon-to-churn customers and successfully re-engage them, to grow your business through your existing customer database. You will learn to: Define …

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Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …

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The closest thing to experiencing a new product is watching someone else use it. That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty. They’re also no-brainer content for creator campaigns, …

Read More about eCommerce: 6 unboxing experiences that will blow customers’ minds and make them want more
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