The average US consumer belongs to at least 16 different loyalty programs — and actively uses less than half of them. That means the majority of modern loyalty programs are collecting digital dust, buried among other apps. Brands and retailers can better engage their customers and create lifetime value using first-party purchase data. What does …
Customer Experience
It’s a question as old as time. And no matter what you think, a happy customer is a returning customer. So many brands succumb to a policy of overpleasing, no questions asked. But what happens when customers do take advantage of this policy? Or when they don’t understand your product that well… what then? Instead …
Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy. Introduction: Make your branding message stick. Are you throwing everything you’ve got at branding but …
Would you walk into a local restaurant if you saw it had a one-star rating? Neither would we. And that tells you how easy it is for your reputation to take a hit, cost you customers, and eventually tank your entire business. Miriam Ellis recently shared a local business rating scale, showing how different ratings …
Front desk upselling can bring 2/3 of upsell revenue. To help you start with front desk upselling on the right foot, we’ve put together this concise checklist. This checklist will help you and your team learn the ropes of front desk upselling in an easy and quick way. Read the checklist and discover: Why is …
Personalize the customer experience by using customer data to tailor interactions and provide relevant recommendations Do you even know who your customers are? To personalize the customer experience, it’s important to first have a clear understanding of who your customers are. There are several ways you can gather data about your customers to help you …
Churned customers represent a majority of the customer database for most online businesses. Re-engaging them successfully offers a huge opportunity to increase revenues. In this article, we’ll show you how to accurately identify churn and soon-to-churn customers and successfully re-engage them, to grow your business through your existing customer database. You will learn to: Define …
Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …
The closest thing to experiencing a new product is watching someone else use it. That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty. They’re also no-brainer content for creator campaigns, …
Underrated growth tactic: customer education. OK, maybe it’s not underrated. It’s just hard. Most marketers lack the patience. It’s the same with most marketing tactics that don’t lead to an immediate bell curve in the revenue graph. But here are some examples of brands that have used education to create better customer relationships, brand positioning, …
