Unreasonable Hospitality (2022) illustrates how surpassing expectations can take your service-based business to the next level. Through a collection of anecdotes and firsthand experiences, it imparts valuable insights into customer service, as well as employee management. Introduction: Discover how to leverage unreasonable hospitality to elevate your business. For many business owners, an outstanding product is …
Customer Relations
Self-Made Boss (2022) is a practical starter kit for anyone looking to start a small business. It’s packed with advice and case studies looking at small businesses from across the United States, with step-by-step instructions for turning your great idea into a successful business. Introduction: Kick-start your journey to self-employment. Small businesses do so much …
Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy. Introduction: Make your branding message stick. Are you throwing everything you’ve got at branding but …
The Innovator’s Dilemma explains why so many well-established companies fail dismally when faced with the emerging markets they create. This summary focuses on one of the book’s central themes: disruptive innovation. Genres Entrepreneurship, Economics, Business, Industrial Management and Leadership, Development and Growth Economics, Customer Relations Introduction: Learn about a key concept of economics. Business cycles …
Personalize the customer experience by using customer data to tailor interactions and provide relevant recommendations Do you even know who your customers are? To personalize the customer experience, it’s important to first have a clear understanding of who your customers are. There are several ways you can gather data about your customers to help you …
Churned customers represent a majority of the customer database for most online businesses. Re-engaging them successfully offers a huge opportunity to increase revenues. In this article, we’ll show you how to accurately identify churn and soon-to-churn customers and successfully re-engage them, to grow your business through your existing customer database. You will learn to: Define …
Let’s cut to the chase: customer retention is really tricky. Especially if you’re an eCom store selling a single brand in a single category. And especially if you’re selling something that isn’t consumable.
With times changing ever-so-quickly, trying to get an audience has only gotten easier. Websites have grown in popularity thanks to digital media. But how does this help you create a rapport with your customers? Your company website is a tool that you cannot forgo. It sets the tone for how your brand gets depicted to …
