Let’s cut to the chase: customer retention is really tricky. Especially if you’re an eCom store selling a single brand in a single category. And especially if you’re selling something that isn’t consumable.
Self-Made Boss (2022) is a practical starter kit for anyone looking to start a small business. It’s packed with advice and case studies looking at small businesses from across the United States, with step-by-step instructions for turning your great idea into a successful business.
With times changing ever-so-quickly, trying to get an audience has only gotten easier. Websites have grown in popularity thanks to digital media. But how does this help you create a rapport with your customers? Your company website is a tool that you cannot forgo. It sets the tone for how your brand gets depicted to …
Book Summary: Branding Between the Ears – Using Cognitive Science to Build Lasting Customer Connections
Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.