Let’s cut to the chase: customer retention is really tricky. Especially if you’re an eCom store selling a single brand in a single category. And especially if you’re selling something that isn’t consumable.
[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Case study for How T|W Tote designed their website to engage with customers
Previously, you learned how to design an e-commerce store for success. You also explored strategies that help attract and engage customers. This case study will explore how an online retail company, TW Tote (styled T|W Tote), designed its website to attract customers and create a distinctive brand experience.
An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve their desired marketing goals with email advertising. This reading provides an overview of the sections of an email marketing strategy.
[Google] Think Outside the Inbox: Email Marketing: Learn more about conducting PESTLE and SWOT audits
If you watched the video on SWOT and PESTLE already, you’ll notice that this reading contains the same content. This reading gives you a guide to refer to as you craft your strategy.
In this course, the video about social media advertising costs introduced bidding strategies. This reading further describes the ad auction process, auction terms, and bidding strategies.
[Google] From Likes to Leads: Interact with Customers Online: Create an effective call to action in your social ad
A call to action, or a CTA, is an instruction provided to the customer that tells them what to do next. Calls to action can be found in every kind of marketing, and they can be very persuasive and effective strategies to get customers to take the action you want. Typically, CTAs are buttons, clickable …
[Google] From Likes to Leads: Interact with Customers Online: Choose social media platforms for your ads
As you begin to build out your paid social media strategy, you will want to place certain social media ads on certain platforms. To properly choose where to place your ads, you will want to know where your target audience lies. In this reading, you will learn how to choose which platform you should place …
In this article, the content about paid social media strategy recommends that you familiarize yourself with the requirements and specifications for ads on different social media platforms. This reading explores the formats for social media ads in more detail.
Reporting a social media campaign’s progress and/or results is an important part of social media marketing. When you properly report your results, your team members and stakeholders will have an understanding of the value that your campaign added to the brand. In this reading, you will learn about the different types of social media reports.
Social testing is an experimental process that shows how social media content is performing among target audiences. In this reading, you will learn about the different types of social testing and how each can help a brand’s social presence.