In today’s highly competitive business world, building customer loyalty is crucial for the success of any organization. Repeat customers are an essential source of revenue and a key factor in the growth of any business. However, achieving customer loyalty is not easy, and it requires a strategic approach that includes regular communication with your customers. …
Customer
Most of the buzz surrounding AI focuses on content generation: asking AI to create images, write copy, draft the cold email you’ve been dreading to send… that sort of thing. But have you tried using AI for research? We experimented with some short market research prompts. Here’s one of the prompts we used: “I’m creating …
The average US consumer belongs to at least 16 different loyalty programs — and actively uses less than half of them. That means the majority of modern loyalty programs are collecting digital dust, buried among other apps. Brands and retailers can better engage their customers and create lifetime value using first-party purchase data. What does …
Why discoverability is your competitive edge in an economic downturn. There’s no denying that these are tough economic times. But there are ways to stay afloat – and even competitive – in a recession by focusing on retaining and growing customers through your learning program. First and foremost, take a good, hard look at how …
Customers love bundles. What nobody tells you is that a lot of times, at least one item from that bundle gets returned. Don’t worry. There is a workaround, a way to frame your offer so that customers are less likely to return those items. And it has to do with buyer psychology. Here’s what we …
Imagine this: you struggle with accurate inventory forecasting, and you’re thinking about starting a subscription program for your online store. You’re ready to take that leap. So where do you start? Here are three ways to get your customers to subscribe to your products: Incentivize them. There’s no better way to get a customer to …
So you whipped up a referral program for your customers. You had high hopes when you launched it, but then… crickets. Before you decide the referral program is not “on brand” and scrap the project altogether, make sure you’re not making any of these detrimental—but very common—mistakes: There’s a better offer on your website. Your …
If you’ve looked at the sales-and-marketing section in your local bookstore lately, you’ll know that “gurus” promising you the world are a dime a dozen. Follow their pain-free, no-hassle 12-step plan, they claim, and you, too, can knock it out of the park without breaking a sweat. But here’s the rub: sales is tough. The …
It’s a question as old as time. And no matter what you think, a happy customer is a returning customer. So many brands succumb to a policy of overpleasing, no questions asked. But what happens when customers do take advantage of this policy? Or when they don’t understand your product that well… what then? Instead …
Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy. Introduction: Make your branding message stick. Are you throwing everything you’ve got at branding but …
