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The average US consumer belongs to at least 16 different loyalty programs — and actively uses less than half of them. That means the majority of modern loyalty programs are collecting digital dust, buried among other apps. Brands and retailers can better engage their customers and create lifetime value using first-party purchase data. What does …

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Why discoverability is your competitive edge in an economic downturn. There’s no denying that these are tough economic times. But there are ways to stay afloat – and even competitive – in a recession by focusing on retaining and growing customers through your learning program. First and foremost, take a good, hard look at how …

Read More about Best Practices of User Experience (UX) to Keep Learners Interested and Active in Digital Learning Program

If you’ve looked at the sales-and-marketing section in your local bookstore lately, you’ll know that “gurus” promising you the world are a dime a dozen. Follow their pain-free, no-hassle 12-step plan, they claim, and you, too, can knock it out of the park without breaking a sweat. But here’s the rub: sales is tough. The …

Read More about Book Summary: Fanatical Prospecting – The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy. Introduction: Make your branding message stick. Are you throwing everything you’ve got at branding but …

Read More about Book Summary: Branding Between the Ears – Using Cognitive Science to Build Lasting Customer Connections
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