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How to Build Lifetime Customer Value through Innovative Loyalty Programs

The average US consumer belongs to at least 16 different loyalty programs — and actively uses less than half of them. That means the majority of modern loyalty programs are collecting digital dust, buried among other apps. Brands and retailers can better engage their customers and create lifetime value using first-party purchase data. What does …

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Best Practices of User Experience (UX) to Keep Learners Interested and Active in Digital Learning Program

Why discoverability is your competitive edge in an economic downturn. There’s no denying that these are tough economic times. But there are ways to stay afloat – and even competitive – in a recession by focusing on retaining and growing customers through your learning program. First and foremost, take a good, hard look at how …

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Book Summary: Fanatical Prospecting – The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

If you’ve looked at the sales-and-marketing section in your local bookstore lately, you’ll know that “gurus” promising you the world are a dime a dozen. Follow their pain-free, no-hassle 12-step plan, they claim, and you, too, can knock it out of the park without breaking a sweat. But here’s the rub: sales is tough. The …

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Book Summary: Competing Against Luck – The Story of Innovation and Customer Choice

If you were the owner of a fast food restaurant that sold milkshakes, and your milkshakes weren’t selling well, how would you go about improving your milkshakes? Would you buy higher quality ingredients? Would you survey customers to see what flavors they would like to see on the menu? Would you focus on one popular …

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