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Advertising: Customer retention takes priority, mobile spending rises

Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …

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eCommerce: It’s still slowing down

The e-commerce growth signals seem to be unanimous: It’s moving at a snail’s pace. And the latest reports from two industry heavyweights seem to confirm that recovery is still far and away. Alibaba struggles The Chinese e-commerce giant reported a single-digit rise in quarterly revenue, falling below already low expectations, amid the current economic slowdown. …

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eCommerce: 6 unboxing experiences that will blow customers’ minds and make them want more

The closest thing to experiencing a new product is watching someone else use it. That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty. They’re also no-brainer content for creator campaigns, …

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Marketing: 5 positioning questions that will help your customers finally “get it”

The famous violinist Joshua Bell once played music in a DC subway… and hardly anyone stopped to listen. … Even though people regularly pay $300 to hear him play music in a plush concert hall! So what gives? As Erez Druk points out, this story shows the importance of product positioning. Because people don’t always …

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