If you were the owner of a fast food restaurant that sold milkshakes, and your milkshakes weren’t selling well, how would you go about improving your milkshakes? Would you buy higher quality ingredients? Would you survey customers to see what flavors they would like to see on the menu? Would you focus on one popular …
Customer
Spoiler alert: People trust their friends more than they trust Kardashians. Afterall, the average consumer has grown immune to sponsored posts by influencers who have never even tried your product. That’s why your store needs to leverage its loyal customer base to recruit their friends and family. The good news is, you only have to …
Would you walk into a local restaurant if you saw it had a one-star rating? Neither would we. And that tells you how easy it is for your reputation to take a hit, cost you customers, and eventually tank your entire business. Miriam Ellis recently shared a local business rating scale, showing how different ratings …
95% of sit-down restaurants and 87% of fast-food restaurants intend to add more payment methods between now and 2025. With customer demand for new payment options at an all-time high, restaurants need to adopt new payment methods to stay competitive. To get an accurate view of the situation, we surveyed restaurant leaders about how they …
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …
Personalize the customer experience by using customer data to tailor interactions and provide relevant recommendations Do you even know who your customers are? To personalize the customer experience, it’s important to first have a clear understanding of who your customers are. There are several ways you can gather data about your customers to help you …
Churned customers represent a majority of the customer database for most online businesses. Re-engaging them successfully offers a huge opportunity to increase revenues. In this article, we’ll show you how to accurately identify churn and soon-to-churn customers and successfully re-engage them, to grow your business through your existing customer database. You will learn to: Define …
It’s basic human psychology: Make someone feel important and they’re going to like you. And, if you’re marketing to that person, they may just buy from you. We spent the last month breaking down the best marketing emails we could find. One common trait we found was that many great emails make the reader feel …
Did you know that 96% of customers now read local business reviews? Neither did we. But after reading Moz’s new local business report, it’s apparent that customer reviews can greatly influence their decisions – and the health of your business. Here’s a few more interesting stats from the same report that could help you better …
Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …