In previous course content, you learned to create customer personas so you can create tailored content that your customers will relate to and engage with. Think back on that content as you learn about building brand identity with social media in this reading.
There are many kinds of social media platforms available, each capable of achieving different goals. In this reading, you will gain an understanding of each type of platform, and you will review examples of each type.
In the loyalty stage of the marketing funnel, businesses encourage paying customers to become repeat customers and brand advocates. Think of brand advocates as people who are voices of the brand. They tell their family and friends about their purchase and how great the brand is.
Once customers are aware of and have considered the product, the next step in the marketing funnel is to convert them into customers. This is the third stage of the marketing funnel, conversion—the process of getting a potential customer to take a desired action.
The second stage of the marketing funnel is consideration. During the consideration stage, a business builds interest in their product or service. The potential customer knows about the product. The business provides information to move the customer closer to a purchase.
Previously, you learned about the awareness marketing funnel stage, which is when a customer isn’t yet aware of a brand or its products. In this case study, you’ll learn how Okabashi uses marketing strategies to build awareness and consideration among potential customers. Awareness is the first funnel stage, when customers haven’t heard of or encountered …
At this point in the course, you’ve learned about the importance of connecting with your customers through digital marketing. Creating customer personas for your target audience is one of the ways you can do this. In this reading, you’ll learn more about the process of creating a customer persona.
In this reading, you will learn about creating customer personas to reach your intended audience. By analyzing certain customer data points, you will be able to determine the type of content your audience engages with.
Over the course of a month, your marketing team creates new sales content: a pitch deck, a customer success story, or a whitepaper with compelling industry stats. All of these items get handed over to the sales team and that’s that. But the question often remains: do sellers use this content and is it seen …
What stands in the way of successful digital engagement? What will it take to overcome these challenges? This research-driven Market Study has the answers. Topics include: Which parts of the digital experience require the most customer effort? What is preventing companies from delivering personalized interactions in digital channels? With all the talk about hiring challenges, …