President Joe Biden just signed an executive order to protect the privacy of personal data transferred between the EU and the US. Kind of a big deal: A number of European countries have banned tools like Google Analytics for transferring user data to the US, and fined companies for not complying with GDPR. The new …
Data Analytics
Google giveth, and Google taketh away. What’s been given: Google is releasing three improvements to its single, reusable tag to make it easier to set up, manage, and measure. Improvements include: Tag coverage summary, which should help you see whether Google tag has been correctly implemented and which pages aren’t tagged. Analytics and Ads integration …
A remote interview is an interview that is done virtually. Typically, the interview is completed on a computer using a video platform. This type of interview provides challenges that face-to-face interviews do not, such as use of technology, lighting, and sound. In this reading, you will learn tips to have a successful remote interview.
When interviewing with potential employers, it’s important to communicate who you are, your value as an e-commerce or digital marketing professional, and what you’re searching for in a job. A simple way to do this is with an elevator pitch. An elevator pitch is a short, memorable description that explains an idea, business, or service …
Now that you have the skills and knowledge to work in e-commerce and digital marketing, it’s time to start preparing for interviews. Interview Warmup is a tool that helps you practice answering questions to get more confident and comfortable with interviewing.
An analysis performed by a job search site found that candidates who met fifty percent of a job description’s requirements had about the same opportunity to interview as candidates who met ninety percent or more of them. The key to being considered for an interview is to showcase your experience with tools you already know …
As you begin your career, you’ll have to navigate your way to find the perfect role for you. While there is no one way to find your ideal role, there are some things to consider to help you better understand what direction you want to take. This reading will focus on a few of the …
You learned that a digital portfolio is an effective way to easily share your work with potential employers. This reading will introduce you to Google Sites, one of many digital portfolio tools available online.
The digital marketing and e-commerce field is constantly changing. As you move into your career, you’ll want to stay on top of current trends and knowledge about your industry. This reading will provide a list of resources for you to learn from after completing this program.
In this course, you’ve learned how to create Google Ads and understand what successful Google Ads can do for a business. In this reading, you’ll learn about a not-so-successful Google Ads campaign and how a company can recover and grow from missing their target audience with their ads.
