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Advertising: Will you be able to “hire” big celebrities for your ads… for cheap?

Imagine Bruce Willis, Leonardo DiCaprio, or any other global superstar starring in your ads for an affordable price. It sounds silly, but it’s not that far-fetched. In fact, it’s already happening thanks to deepfake technology, the tech that allows you to digitally alter someone’s face so it resembles someone else. For example: Earlier this week …

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