“When an expert asks, ‘Will people understand my idea?’ her answer will be Yes, because she herself understands.” – Chip & Dan Heath Made to Stick explains why some ideas become popular, while others wither and die. The book “Made to Stick” lays out the most important characteristics of “stickiness”; that is, what makes ideas …
Since the 1980s, many economists and historians have claimed that the spread of capitalism is the reason for staggering improvements around the world. But if capitalism has done so much good, why are many people in America voicing resentment toward it today? In this book review, you’ll learn why. Discover the history behind the rise …
Two forces are eroding your time: The Busy Bandwagon and Infinity Pools.
Landing pages are kinda like cakes. They may look beautiful, but what’s more important is how that sweet bite tastes in your mouth. The same goes for landing pages. Your landing page may have beautiful, brand-aligned aesthetics… but does it get bites? If not, it might be lacking the fundamentals that are making the entire …
Build (2022) is a self-styled “mentor in a box” – an encyclopedia of business advice about everything from getting a job and managing a team to telling a story around your product and being a successful CEO. A mentor is an absolute must-have for anyone who aspires to start and run a business – but …
Creativity can feel hard to control and difficult to summon. Maybe you never know when your creative inspiration will show up, and you spend hours in front of your desk struggling with creative blocks. As a solution, Tina Seelig explains how to turn your creative impulses into a simple, accessible set of attitudes and actions. …
Continuous Discovery Habits (2021) explores how product managers and designers can keep making a positive impact on their customers’ lives. It explores an optimal decision-making process for product teams, so that they can continue to improve their offerings.
Brilliance by Design (2011) is all about creating learning experiences that bring out the brilliance in every student. Targeted at coaches, teachers, mentors, and anyone who spends time in a classroom, it provides a handy and helpful model for high-impact instructional design that will inspire and motivate learners.