TikTok’s algorithm is crazy accurate when suggesting content. But was it always like that? When you first create a TikTok account, the home feed shows you popular content based on standard factors: demographics, location, etc. As Lidia Infante points out, TikTok puts audiences into different “interest cohorts” based on engagement, and is able to surface …
Digital marketing has proven to be an effective method for disseminating your content across the internet to a large number of people. The target audience is drawn to the website through digital marketing by showing them relevant search results. People may believe that digital marketing has no value, but it is the best way for …
Repurpose video content. Create 1:1 interaction. Make videos that work for marketing, CX and more. Because your customer’s name is just the beginning. If you want to connect with your customers, you have to cut through the digital noise. Video — especially when personalized for the viewer — does exactly that. But what does personalization …
What stands in the way of successful digital engagement? What will it take to overcome these challenges? This research-driven Market Study has the answers. Topics include: Which parts of the digital experience require the most customer effort? What is preventing companies from delivering personalized interactions in digital channels? With all the talk about hiring challenges, …
