Digital media is growing at a faster rate each year than traditional media. In 2021, digital advertising alone made about 4% of all marketing budgets. So, if your business contributes to this percentage, it would also be wise to check on how you’re progressing. But how do you go about doing that? Digital marketing KPIs …
Terms and definitions from Google Foundations of Digital Marketing and E-commerce
[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Tips for reducing cart abandonment
Around 70% of e-commerce customers abandon their online shopping carts without completing their purchase. In a video, you learned the common reasons behind cart abandonment, which is when a customer adds an item to their cart but doesn’t complete the purchase. Now it’s time to explore the solutions to these issues.
[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Case study for How T|W Tote designed their website to engage with customers
Previously, you learned how to design an e-commerce store for success. You also explored strategies that help attract and engage customers. This case study will explore how an online retail company, TW Tote (styled T|W Tote), designed its website to attract customers and create a distinctive brand experience.
[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Tips for increasing customer engagement
Getting customers to your e-commerce store is a big achievement. But it’s not enough. Once a customer is on your website, you need to keep them engaged. Customers who have a good experience on your website are more likely to become repeat customers. Plus, they’re more likely to spread the word about your company, which …
The end goal of an email marketing campaign is to achieve your business objectives and marketing goals. To do that, you need to create emails customers want to open, read, and engage with. One important way to run a successful campaign is to ensure that you’re conducting ethical email marketing. Ethical email marketing means creating …
An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve their desired marketing goals with email advertising. This reading provides an overview of the sections of an email marketing strategy.
[Google] Think Outside the Inbox: Email Marketing: Learn more about conducting PESTLE and SWOT audits
If you watched the video on SWOT and PESTLE already, you’ll notice that this reading contains the same content. This reading gives you a guide to refer to as you craft your strategy.
In this course, the video about social media advertising costs introduced bidding strategies. This reading further describes the ad auction process, auction terms, and bidding strategies.
[Google] From Likes to Leads: Interact with Customers Online: Create an effective call to action in your social ad
A call to action, or a CTA, is an instruction provided to the customer that tells them what to do next. Calls to action can be found in every kind of marketing, and they can be very persuasive and effective strategies to get customers to take the action you want. Typically, CTAs are buttons, clickable …