Recently when I google search for how to grow my digital marketing agency? Most of the expert blog posts that showed up in the search were long lists of tactics to do. Some tactics were creating a lead magnet, developing your team culture, establishing a social media presence, and sending cold outreach emails. While most …
Digital Marketing
Big tech companies may soon feel an even tighter grip from European regulations. The Digital Markets Act (DSA) is now officially effective and it claims to have one goal: to make the digital sector “fairer and more competitive.” But first, labels: First the European governing body has to determine which companies are “gatekeepers,” or companies …
Despite the expectation of a cloudy horizon for this year’s Q4, publishers are about to receive a better forecast. While there has been uncertainty surrounding the upcoming quarter, the recent Digital Publishers’ Revenue Index report revealed the total revenue for Q2 was up by £154.8million. With a 12.3% increase from the previous year’s Q2, it …
While the immediacy of digital marketing offers major opportunities, it also introduces risk for brands with its difficult-to-control nature. Learn more in this article. While it’s crucial to let influencers embrace their creativity and develop authentic, relevant content, companies must balance that with protecting their brand. Sure, influencer content can help boost your brand’s reach …
A successful local contractor needs to know how to showcase his or her expert skills in a way that will grab the right customer’s attention. A contractor’s online presence can give the competitive edge needed to draw in customers and keep them coming back and referring their friends. These digital marketing tips for contractors will …
Digital media is growing at a faster rate each year than traditional media. In 2021, digital advertising alone made about 4% of all marketing budgets. So, if your business contributes to this percentage, it would also be wise to check on how you’re progressing. But how do you go about doing that? Digital marketing KPIs …
Terms and definitions from Google Foundations of Digital Marketing and E-commerce
A remote interview is an interview that is done virtually. Typically, the interview is completed on a computer using a video platform. This type of interview provides challenges that face-to-face interviews do not, such as use of technology, lighting, and sound. In this reading, you will learn tips to have a successful remote interview.
When interviewing with potential employers, it’s important to communicate who you are, your value as an e-commerce or digital marketing professional, and what you’re searching for in a job. A simple way to do this is with an elevator pitch. An elevator pitch is a short, memorable description that explains an idea, business, or service …
Now that you have the skills and knowledge to work in e-commerce and digital marketing, it’s time to start preparing for interviews. Interview Warmup is a tool that helps you practice answering questions to get more confident and comfortable with interviewing.
