Looks like budget cuts have reached the e-commerce SaaS industry… According to a new AppsFlyer report, ad spend for e-commerce apps went down by more than 50% globally compared to last year. $6.1B spent by eCommerce app marketers on user acquisition worldwide from July 2021 to July 2022. However, this represented a significant 50% drop …
Getting personal is a shortcut to your customers’ hearts… and their wallets. However, the modern customer often sees through automated personalization methods and won’t necessarily respond with a purchase. … Unless you do personalization the old fashioned way. Ariyh reported an interesting experiment from a South Korean beauty retailer. They sent different types of thank …
Making your products visible in search results is no easy feat… But who can provide better tips than Google itself? The company released a helpful video that outlines best practices for making your product visible in search results. Let’s get ranking… 1 – Make sure your products are indexed. Google relies on crawlers to locate …
Even the best product is hard to sell without a little visual oomph. But many marketers worry customers are becoming fatigued with overly similar styles and visual tricks… for good reason, too. Luckily, Oren John recently shared a useful Twitter thread with a ton of unique product photo styles. The examples in his thread offer …
Ever hear of Direct Plants? They offer a valuable lesson in the changing realities of the e-commerce merchant. Today this successful online seller has moved far beyond single platform merchandising to embrace a growing ecosystem of online platforms. The Direct Plants store now follows customers across multiple platforms, supercharging the online buying experience. It’s a …
Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …
Have you ever thought about pricing some of your products lower than market value? Wait… wait… what? It sounds crazy, we know. But store owners often price their products low so they can attract customers and upsell products which pay off the low-priced product. This is called loss leader pricing. And it’s a strategy you …
Fall is almost here, and while most start the season with apple cider donuts or hayrides, marketers are met with an entirely different greeting: Q4. As the busiest time of the year approaches, marketers are trying to figure out which mediums and strategies will bring in the most revenue. Here’s what publishers can anticipate this …
If Instagram stops copying a trend, does that mean it’s a bad idea? What’s going on: Instagram is backing off its attempts to recreate in-platform shopping experience—a trend that immensely popular in China. The app intends to significantly scale back shopping features, remove the Shop tab, and shift away from in-stream commerce. It’s not just …
Another post, another day browsing thousands of stock photos to find one that fits. It’s an exhausting task. So Don McKenzie conducted a little experiment: he replaced thumbnails on his website with AI-generated images. And considering that his blog is about query engine streaming tables… The results were unbelievable. No, seriously. Check some of the …
