Hey, small and medium businesses (SMBs) like to shop online, too. Which is why Walmart launched Walmart Business, a dedicated e-commerce site tailored for B2B customers. Like Walmart, but for operations The new site Walmart Business will offer “a curated assortment of more than 100,000 items,” ranging from office supplies and furniture to food and …
Like surprises? Then how’s this one: Your secondhand jeans are more first-hand, shall we say, when it comes to retail growth. The resale market has grown by 24% in 2022 as more and more consumers turn their heads towards thrift shopping. Gonna pop some tags: Experts forecast that the industry could hit $300B in revenue …
It’s time to ask the kids who they’re wearing. Because Millennials and Gen Z were responsible for most of the growth in luxury markets last year, a report from Bain & Co says. Going for glam: Gen Z’s affinity for luxury brands may stem from “a surge in wealth creation over the past few years, …
An automated bidding strategy is an efficient way to get the right clicks at the perfect cost. After all, Google knows who your ideal customer is, and knows what it takes to make them click. Fair enough. But before you jump into automated bidding, let’s look a bit closer at Google’s target ROAS (tROAS). What …
If you can’t track the little things, can you really evaluate your store’s performance? … Because Google just announced 12 new item-scoped and event-scoped dimensions and metrics to help you do just that. You can now find the following ecommerce dimensions and metrics in Explorations and the Data API: Item affiliation Item variant Items added …
Sometimes the best way to gauge a platform’s success is to check the download charts. Etsy hit new records, with over a million app downloads recorded in a single week on App Store and Google Play combined, reports Appfigures. Handmade in demand: Etsy has been trending upwards for quite some time. In 2020 it netted …
The best SEOs can climb the search ranks as smoothly as bighorn climb steep cliffs. But the harsh truth is that most SEOs stumble when faced with highly technical website details… like JavasScript (JS). As Justyna Jarosz points out, Google can’t index e-commerce websites with JavaScript blunders, which results in lower presence on the search …
Tips on e-commerce sales can often be vague, and even difficult to implement. Sometimes, all you need are simple tweaks to your online store to gain a significant boost in sales and grow your brand further. Ryan Mckenzie recently shared—in his words—”stupid simple ways” to make more money from your e-commerce store. Want to make …
Black Friday and Cyber Monday rode off into the horizon, leaving dust to settle. And while it was a record-breaking year in terms of revenue, with Shopify and Amazon reporting their best-ever sales periods, there are other metrics to consider. Not so fast: According to Tinuiti, Google Search Ads rose in sales and orders 16% …
Customers keep shopping, records keep breaking. Yep, sounds like the holiday season. According to Adobe, this year’s Cyber Monday recorded $11.3B in revenue in the US – 5.8% more than the year before, totalling an estimated $210B this season. All about the discounts: Considering last year’s Black Friday was weaker than the one before, and …