Gary Vaynerchuk knows a thing or two about crushing it. He’s a pioneer in seeing the value of social media platforms in business growth by using customer relationships to create and maintain brand loyalty. Personal branding, the focal point of this book summary, is about more about enhancing a business — it’s about being a …
ECommerce
Two Weeks Notice (2023) is your step-by-step guide to launching a successful online business. It provides you with the tools and tricks you need to become your own boss – and gain the creative and financial freedom to live your best life. Turn your business dreams into reality. Here’s a sobering fact: we spent almost …
This article examines how regulators approach market disruption in the digital era, and how institutions are responding. Discover how institutions are breaking down boundaries in trade compliance, and what it means for operational efficiency. Financial institutions today depend on market surveillance systems and internal trade controls to guard against different forms of disruptive behavior. But …
Chances are, you already know that building a community has one of the biggest returns for your retention and lifetime value (LTV). So, now that you’ve decided your e-commerce store needs a community, how do you actually build it? And how do you get customers actively engaging with your Facebook Group—or wherever you’re hosting your …
Guess what? Texting customers doesn’t have to be icky. In fact, according to a new study, abandoned cart texts encouraged 38% of shoppers to complete their purchases. It’s OK to ring More than half of the shoppers surveyed said that receiving a WhatsApp or SMS remarketing message helped them to hit the “buy now” button. …
Imagine this: you struggle with accurate inventory forecasting, and you’re thinking about starting a subscription program for your online store. You’re ready to take that leap. So where do you start? Here are three ways to get your customers to subscribe to your products: Incentivize them. There’s no better way to get a customer to …
The e-commerce sector is getting extremely competitive as more and more people shop online. It’s imperative to adopt the best e-commerce practices which could increase your internet earnings, if you want to succeed in this on-line market. For Business-to-business (B2B) e-commerce on-line is becoming a crucial aspect of modern commerce. B2B e-commerce has developed into …
We’d all like to have our little place in history, wouldn’t we? Even if you’re not the next Steve Jobs, you probably still wish to leave some kind of lasting legacy. And you probably hope to do this by creating something. Of course, this creation shouldn’t have but a brief existence; it should be eternal. …
OK, OK, it’s not that dramatic. But two trends could pose a challenge to online merchants. And they’re coming from the very places brands and customers currently trust the most – marketplaces and influencers. 50/50 split Six years ago, Amazon was taking 35% of each sale. It’s been increasing that cut every year since. And …
Nom nom nom… looks like Amazon is eating Meta’s share of the pie. In a surprising turn, more and more brands are shifting their ad budgets from Meta to Amazon. Why the change? Marketers have long relied on Meta’s powerful ad targeting. But after Apple’s privacy updates, Meta’s targeting suffered quite a bit. Meanwhile, Amazon …
