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[Google] From Likes to Leads: Interact with Customers Online: Create an effective call to action in your social ad

A call to action, or a CTA, is an instruction provided to the customer that tells them what to do next. Calls to action can be found in every kind of marketing, and they can be very persuasive and effective strategies to get customers to take the action you want. Typically, CTAs are buttons, clickable …

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[Google] From Likes to Leads: Interact with Customers Online: Choose social media platforms for your ads

As you begin to build out your paid social media strategy, you will want to place certain social media ads on certain platforms. To properly choose where to place your ads, you will want to know where your target audience lies. In this reading, you will learn how to choose which platform you should place …

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[Google] From Likes to Leads: Interact with Customers Online: Social media reports

Reporting a social media campaign’s progress and/or results is an important part of social media marketing. When you properly report your results, your team members and stakeholders will have an understanding of the value that your campaign added to the brand. In this reading, you will learn about the different types of social media reports.

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[Google] From Likes to Leads: Interact with Customers Online: Popular social media analytics tools

Just as there are tools to conduct social listening, there are tools for analytics. Social media analytics tools allow brands to identify trends and gain actionable insights to optimize overall performance. With so much consumer data being posted on social media daily, social media analytics tools have become a critical component in audience analysis, competitive …

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[Google] From Likes to Leads: Interact with Customers Online: Design engaging content for social media

In the video that covered writing for social media in this course, you learned about brand voice, language, and tone for social media content. You also learned that including images and visuals helps attract people to follow you and consume your content. This reading provides additional tips about creating visually engaging content for social media …

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