Using analytics is an important skill for working in e-commerce because it helps you understand how an online store is performing. Earlier, you learned about the analytics and reports available in Shopify. In this reading, you’ll learn more about how to use the features available in the Shopify analytics dashboard.
How customers view a business is significantly based on their experiences with it and their own personal outcomes. Customer interactions with an online business, whether directly or indirectly, can affect if they choose to return in the future. That’s why it’s important for e-commerce businesses to constantly assess customer satisfaction. Measuring customer satisfaction involves conducting …
Email marketing is an effective way to connect with customers and build loyalty. Companies can use email marketing to attract new customers and keep in touch with existing customers. In this case study, you’ll discover how e-commerce home retailer Wayfair, headquartered in Boston, Massachusetts, uses email marketing to share information, drive sales, and build loyalty. …
Around 70% of e-commerce customers abandon their online shopping carts without completing their purchase. In a video, you learned the common reasons behind cart abandonment, which is when a customer adds an item to their cart but doesn’t complete the purchase. Now it’s time to explore the solutions to these issues.
Previously, you learned how to design an e-commerce store for success. You also explored strategies that help attract and engage customers. This case study will explore how an online retail company, TW Tote (styled T|W Tote), designed its website to attract customers and create a distinctive brand experience.
Getting customers to your e-commerce store is a big achievement. But it’s not enough. Once a customer is on your website, you need to keep them engaged. Customers who have a good experience on your website are more likely to become repeat customers. Plus, they’re more likely to spread the word about your company, which …
You’ve been learning about customer engagement—the interactions and emotional connections between a customer and a brand—and the ways an e-commerce store can engage its customers online. One way to create an engaging experience for your customers is with a website that makes it easy and enjoyable for them to shop, browse, and buy. In this …
Earlier in this lesson, you learned about seasonality, the regular and predictable fluctuation of e-commerce traffic around special holidays, events, and weather on a quarterly or yearly basis. We discussed how considering seasonality can help you determine when your business will receive a potential increase or slowdown in revenue sales, which allows you to plan …
In an earlier reading, you learned about identifying special events and holidays for marketing and promotional opportunities. In this reading, you’ll learn Google Ads features that allow you to plan for these occasions. During special events and holidays, e-commerce stores want an increase in conversion rates (in this case people clicking on your ads) since …
In a previous video, you learned that seasonality refers to the regular and predictable fluctuation of e-commerce traffic around special holidays, events, and weather on a quarterly or yearly basis. This reading will continue to develop your knowledge of seasonal marketing and help you understand the importance of planning for “special events” and holidays to …
