The team that writes this newsletter is diverse in nationality, location, and skillset. But the one thing most of us have in common? We’ve sent our fair share of emails. What you’re about to read are insights we shared with each other in a private company channel recently, after critiquing a cold email: Don’t make …
Email Marketing
Being funny is one of those traits everyone thinks they have, but few people actually possess. So when marketers across the world sit down to write humorous sales emails, some hit the mark, and some really, really don’t. Here’s the good news We read a bunch of funny emails and broke down the common traits …
So you’ve been working like a 110-pound Doberman, slinging cold emails left and right. You’ve put together a wonderful email and you’re getting some replies… But are you sending follow-up emails? You should be. If you’re not, this section of today’s newsletter is your reminder. In many cases, follow-up emails will net you just as …
It’s hard to maintain atten–just a sec, got an email–anyway… Where were we? Yeah, focus is hard when you’re doing marketing. How do you keep writing copy when you spot an awesome article in your Twitter feed? Don’t worry, Ali Abdaal’s got some suggestions that may help. Ali shared 15 actionable tips that help him …
It’s a lazy Monday morning. You open your inbox. And oh, look, there’s another email from Walmart and Target and Macy’s and… too late, you’ve already moved on to doing something else. You don’t care about any of these emails. Why? Because getting sales emails from companies is boring! And your customers probably feel the …
Huckberry is a fascinating brand, and a place where a couple members of The Crew shop for clothing and gear. They’re a content-driven online apparel store, meaning that while Huckberry sells clothing, they also function as an online magazine for men who like cars, fishing, the outdoors… you get the idea. Because of their heavy …
You just realized there’s a massive mistake in your email… but you’ve already hit “send.” Your stomach sinks into your shoes while your error lands in thousands of inboxes. Believe it or not, this happens to the best marketers too. And while you can’t turn back the clock, you can make amends with a good …
Hooray! You got a shopper to buy your product. … But the first acquisition costed more than what you earned from that first sale. What if you could turn your first-time buyers into repeat buyers immediately? Michael Galvin’s insightful post in The Copy Campus Facebook group suggests a simple yet effective email sequence that can …
When done well, cold emails make millions of dollars. Done poorly, they get marked as spam and earn you little more than a few angry replies. So if you’re not having much success with cold emails, try this insight: Hit pause. Stop endlessly retooling your email copy and your targeting, and stop blasting inboxes. Instead, …
Talk to email marketers, and they’ll tell you email is a money machine. But for many programmers—and even some marketers—emails are just another communication channel that might as well be replaced with a similar medium. The result? A skewed perception of emails that can actually affect your email marketing! So if you happen to be …
