When done well, cold emails make millions of dollars. Done poorly, they get marked as spam and earn you little more than a few angry replies. So if you’re not having much success with cold emails, try this insight: Hit pause. Stop endlessly retooling your email copy and your targeting, and stop blasting inboxes. Instead, …
Talk to email marketers, and they’ll tell you email is a money machine. But for many programmers—and even some marketers—emails are just another communication channel that might as well be replaced with a similar medium. The result? A skewed perception of emails that can actually affect your email marketing! So if you happen to be …
In today’s episode of tech companies educating marketing and sales about their platforms… LinkedIn published a list of cold outreach tips based on their analysis of 28.3M LinkedIn emails, also known as InMails. Here are some of their suggestions: Shorter is better. 25-50 word emails get 65% replies. Simplify your writing. Write at fifth grade …
You can’t see it, but we’re opening our arms as wide as we can because today’s news is thiiiiiiis big… It’s really happening: Email marketing is rolling out to all registered US sellers in early 2023 and will allow you to target: Repeat customers – ordered more than once in the last 12 months. High-spend …
… And they’re rolling out new features to keep you advertising on their platforms. Amazon wants in on email marketing: The company is planning to roll out a new email marketing feature called Tailored Audiences—currently in beta. This tool will let merchants send free emails to existing customers on the platform, including repeat customers, recent …
Acquiring new customers costs five times more than retaining existing ones. But retention is hard. You don’t want to be that annoying sales rep who tries to sell you a product for the fifth time… but you’re also running out of ideas. As Chase Dimond points out in this Twitter thread, you should always have …
So you’ve convinced someone to open your cold email. Your from name and subject line worked, and so did the preview text. Well done. … But don’t pop the champagne yet. Now it’s time to deliver. Which means… You’re gonna need a damn good first sentence. Done right, the first sentence sets the tone and …
If you’re intimidated by giving presentations, you’re not alone. Public speaking makes many people feel nervous. But as with most things, the more you do it, the more natural it will feel. With time and practice, you’ll become more confident in your public speaking skills. In this reading, you’ll learn some tips for leading great …
There are all kinds of email marketing metrics that digital marketers may want to track, analyze, and present to stakeholders. The metrics that your team chooses to measure will depend on what your overall business goals are and what your campaign goals are. Once you know that information, you can decide which metrics make sense …
Metrics are an integral part of every email marketing campaign. In this reading, you will explore examples of how companies use metrics to learn about their audience’s behaviors and preferences which help them adjust their strategies as needed.
