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[Google] Think Outside the Inbox: Email Marketing: Tips on presenting

If you’re intimidated by giving presentations, you’re not alone. Public speaking makes many people feel nervous. But as with most things, the more you do it, the more natural it will feel. With time and practice, you’ll become more confident in your public speaking skills. In this reading, you’ll learn some tips for leading great …

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[Google] Think Outside the Inbox: Email Marketing: Learn more about common email marketing metrics

There are all kinds of email marketing metrics that digital marketers may want to track, analyze, and present to stakeholders. The metrics that your team chooses to measure will depend on what your overall business goals are and what your campaign goals are. Once you know that information, you can decide which metrics make sense …

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[Google] Think Outside the Inbox: Email Marketing: More tips on writing effective emails

Crafting the perfect email can be a difficult task, no matter how much experience a digital marketer may have. It’s a skill that takes plenty of practice, and it also requires you to test out what your audience likes. As you learn about crafting effective emails in this reading, keep in mind that it may …

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[Google] Think Outside the Inbox: Email Marketing: Segment lists using Constant Contact

Segmenting is the act of dividing an email subscriber list into smaller groups based on criteria like interests, location, engagement, or purchase history. When you segment email lists, you’re able to target and engage with different audiences so every subscriber gets content relevant to them with the goal of delivering better results for your business.

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