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[Google] Think Outside the Inbox: Email Marketing: Ethical email language

The end goal of an email marketing campaign is to achieve your business objectives and marketing goals. To do that, you need to create emails customers want to open, read, and engage with. One important way to run a successful campaign is to ensure that you’re conducting ethical email marketing. Ethical email marketing means creating …

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[Google] Foundations of Digital Marketing and E-commerce: Types of email campaigns

As a digital marketer, you will come across dozens of types of email campaigns that achieve different goals for your company. The way you define and name them may differ from organization to organization. However, this reading will give you an introduction to the main types of email campaigns and what they accomplish. In later …

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