Being funny is one of those traits everyone thinks they have, but few people actually possess. So when marketers across the world sit down to write humorous sales emails, some hit the mark, and some really, really don’t. Here’s the good news We read a bunch of funny emails and broke down the common traits …
Hooray! You got a shopper to buy your product. … But the first acquisition costed more than what you earned from that first sale. What if you could turn your first-time buyers into repeat buyers immediately? Michael Galvin’s insightful post in The Copy Campus Facebook group suggests a simple yet effective email sequence that can …
Talk to email marketers, and they’ll tell you email is a money machine. But for many programmers—and even some marketers—emails are just another communication channel that might as well be replaced with a similar medium. The result? A skewed perception of emails that can actually affect your email marketing! So if you happen to be …
In today’s episode of tech companies educating marketing and sales about their platforms… LinkedIn published a list of cold outreach tips based on their analysis of 28.3M LinkedIn emails, also known as InMails. Here are some of their suggestions: Shorter is better. 25-50 word emails get 65% replies. Simplify your writing. Write at fifth grade …
Sending emails is easy. But sending emails that get opened frequently? If only… You’ve probably heard the standard tips for increasing open rates already, like using personalization, short subject lines, and so on. But Andy Crestodina offers a few lesser-known tips that are worth trying. Let’s open them up… Write meaningful preheaders: If witty subject …
