Talk to email marketers, and they’ll tell you email is a money machine. But for many programmers—and even some marketers—emails are just another communication channel that might as well be replaced with a similar medium. The result? A skewed perception of emails that can actually affect your email marketing! So if you happen to be …
In today’s episode of tech companies educating marketing and sales about their platforms… LinkedIn published a list of cold outreach tips based on their analysis of 28.3M LinkedIn emails, also known as InMails. Here are some of their suggestions: Shorter is better. 25-50 word emails get 65% replies. Simplify your writing. Write at fifth grade …
Sending emails is easy. But sending emails that get opened frequently? If only… You’ve probably heard the standard tips for increasing open rates already, like using personalization, short subject lines, and so on. But Andy Crestodina offers a few lesser-known tips that are worth trying. Let’s open them up… Write meaningful preheaders: If witty subject …
