Oh look, another subscription… Meta launched “Meta Verified,” its paid tier for Facebook and Instagram, in the US after opening it up to Australia and New Zealand last month. More than a badge Users that opt for Verified get a blue verification badge similar to Twitter blue subscribers, plus a number of other perks like: …
Good news: AI-based ad campaigns do bring good results… according to Meta, at least. The company shared a new report that shows Advantage+ shopping campaigns saw a 30% increase in return on ad spend (ROAS) compared to last year. Mixed emotions Meta says there were 20% conversions more than the year before, and points out …
You’re one of two marketers either you get really overwhelmed when you hear the words attribution setting (formerly known as “conversion window”), or you get really excited. Either way, you’ll keep more out of your ads if you keep reading… Basically, Facebook’s attribution setting is the timeframe in which Facebook will claim a conversion. For …
We all know how exhausting having to control your Facebook advertising budget is. Afterall, costs are rising and you need to make sure you stay profitable. … Which is where cost caps come in handy. If you’re looking for more ways to optimize your ads account, it might be time to update your bid strategy. …
Now the tech giant is dropping more restrictions on the personal data of minors. Bye, gender targeting: Starting in February, Meta will remove gender as a targeting option for advertisers targeting teens, leaving only age and location as usable data. Also, teen engagement on Instagram and Facebook won’t inform the types of ads they see, …
Yes, cost per result (also known as “cost caps”) bids are a great way to optimize your Facebook Ads while boosting profitability. But it’s important to make sure you’re using Facebook’s bidding strategies the right way, or it could adversely affect your ad performance. Here are two common mistakes – and how to fix them: …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
It might be the most hectic time of the year, but you wouldn’t know it looking at Meta’s data… Jon Loomer pointed out that Facebook Ads costs per 1000 impressions (CPM) were 30% to 60% below last year’s CPMs throughout the last three months. An unusual decline: Historically, Q4 is when Facebook sees its CPMs …
Looks like Meta decided to add more style and substance to its lead forms… According to Jon Loomer, you can now create a new type of lead ad that allows you to guide potential customers through an entire journey before they sign up. How it works: When you create a lead form, you should see …
Jon Loomer just shared a recent new feature on his blog. You can now target your Instagram followers with a new Facebook Custom Audience option. Sound familiar? That’s because something similar was available before. Previously, you could only target users that engaged with your account. Now you can target an entire follower base. So, how …
