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Oh look, another subscription… Meta launched “Meta Verified,” its paid tier for Facebook and Instagram, in the US after opening it up to Australia and New Zealand last month. More than a badge Users that opt for Verified get a blue verification badge similar to Twitter blue subscribers, plus a number of other perks like: …

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You’re one of two marketers either you get really overwhelmed when you hear the words attribution setting (formerly known as “conversion window”), or you get really excited. Either way, you’ll keep more out of your ads if you keep reading… Basically, Facebook’s attribution setting is the timeframe in which Facebook will claim a conversion. For …

Read More about Meta: What do Facebook’s attribution settings really mean?

Yes, cost per result (also known as “cost caps”) bids are a great way to optimize your Facebook Ads while boosting profitability. But it’s important to make sure you’re using Facebook’s bidding strategies the right way, or it could adversely affect your ad performance. Here are two common mistakes – and how to fix them: …

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Jon Loomer just shared a recent new feature on his blog. You can now target your Instagram followers with a new Facebook Custom Audience option. Sound familiar? That’s because something similar was available before. Previously, you could only target users that engaged with your account. Now you can target an entire follower base. So, how …

Read More about Meta: It’s finally possible to target Instagram followers with Facebook Ads. Here’s how
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