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Using cost caps on your Facebook Ads? Two things you should know about that…

Yes, cost per result (also known as “cost caps”) bids are a great way to optimize your Facebook Ads while boosting profitability. But it’s important to make sure you’re using Facebook’s bidding strategies the right way, or it could adversely affect your ad performance. Here are two common mistakes – and how to fix them: …

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Meta: It’s finally possible to target Instagram followers with Facebook Ads. Here’s how

Jon Loomer just shared a recent new feature on his blog. You can now target your Instagram followers with a new Facebook Custom Audience option. Sound familiar? That’s because something similar was available before. Previously, you could only target users that engaged with your account. Now you can target an entire follower base. So, how …

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