Gen Z is ignoring the TVs, throwing away the newspapers, and ditching Facebook news pages. Guess where they’re heading for the news instead? TikTok, of course: According to a new Pew Research Center study, 33% of US TikTok users regularly get their news from the app. In 2020, it was 22%. All other social media …
Open your notebooks and sharpen your pencils… Meta is publishing a three part series on getting your content seen on Facebook, and they just dropped the first set of tips. There are two ways your content gets views: Connected distribution, which means your posts are seen by those that follow you on Facebook. That’s your …
Two notable updates from the ad duopoly… Shop locally: Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and restaurants. In other words, if a local store or a restaurant has your items in stock, shoppers …
We’re getting strong Nassim Nicholas Taleb vibes from this one… Time to become antifragile: Meta partnered with Deloitte Consulting to create a Signal Resilience Guide to help marketers take action against signal—also known as data—losses. Meta recommends: Understanding the position of your business. Is your business aware of the shifting landscape? Do you understand what …
Ever heard the saying, “A dog doesn’t bark only to protect the home, it also barks to protect itself”? Makes us think of Facebook’s latest link tracking update… Scrapping the scrapers: Facebook announced they’re overhauling Facebook Identifiers (FBIDs) and replacing them with Pseudonymised Data Identifiers (PFBIDs). The new identifiers combine a timestamp and FBID to …
Fall is almost here, and while most start the season with apple cider donuts or hayrides, marketers are met with an entirely different greeting: Q4. As the busiest time of the year approaches, marketers are trying to figure out which mediums and strategies will bring in the most revenue. Here’s what publishers can anticipate this …
Ever come across a pond so covered in algae, you can’t see the water? That basically sums up Facebook’s relationship with TikTok right now… Green and viewed all over: In Meta’s recent Widely Viewed Content Report, Gizmodo discovered an interesting insight… TikTok accounts for 35.9M of the views in users’ feeds. That makes TikTok links …
Like surprises? Here’s one for you: Gen Z uses Facebook more than they’d ever admit. No way: According to a new data.ai report, Facebook is the number one social media app for Gen Z when it comes to monthly active usage. And while this generation claims they’re “not on social,” Gen Z users in the …
I’ve seen this shared a lot to say how effective a fast-following strategy is. But to me, that represents something else. It shows the power of distribution to channel a new product. Which is the scenario in which fast following works. Without a strong distribution, which enables a company to bundle things up, a fast-following …
Want to know what kinds of posts and ads actually get traction on Facebook these days? Meta just released their Widely Viewed Content report for Q2, and it contains some important insights… Links don’t work: According to the report, 90% of content views in the US came from posts that didn’t contain a link to …
