We all know how exhausting having to control your Facebook advertising budget is. Afterall, costs are rising and you need to make sure you stay profitable. … Which is where cost caps come in handy. If you’re looking for more ways to optimize your ads account, it might be time to update your bid strategy. …
Now the tech giant is dropping more restrictions on the personal data of minors. Bye, gender targeting: Starting in February, Meta will remove gender as a targeting option for advertisers targeting teens, leaving only age and location as usable data. Also, teen engagement on Instagram and Facebook won’t inform the types of ads they see, …
Yes, cost per result (also known as “cost caps”) bids are a great way to optimize your Facebook Ads while boosting profitability. But it’s important to make sure you’re using Facebook’s bidding strategies the right way, or it could adversely affect your ad performance. Here are two common mistakes – and how to fix them: …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
It might be the most hectic time of the year, but you wouldn’t know it looking at Meta’s data… Jon Loomer pointed out that Facebook Ads costs per 1000 impressions (CPM) were 30% to 60% below last year’s CPMs throughout the last three months. An unusual decline: Historically, Q4 is when Facebook sees its CPMs …
Looks like Meta decided to add more style and substance to its lead forms… According to Jon Loomer, you can now create a new type of lead ad that allows you to guide potential customers through an entire journey before they sign up. How it works: When you create a lead form, you should see …
Jon Loomer just shared a recent new feature on his blog. You can now target your Instagram followers with a new Facebook Custom Audience option. Sound familiar? That’s because something similar was available before. Previously, you could only target users that engaged with your account. Now you can target an entire follower base. So, how …
Want to get your content in front of as many people as possible? Then you better follow the feed. Meta published its Widely Viewed Content Report for the Q3 2022 for Facebook, which reveals the type of content performing well on the platform. Don’t take the bait: It appears that high-performing, low-quality content has propelled …
It’s not the first time critics have declared the end of Facebook. But while it’s not all roses and diamonds for Mark Zuckerberg… … There’s no reason to panic if Meta is your main marketing channel. Let’s bust the biggest myths about Meta’s decline with the help of Ben Thompson from Stratechery: Myth 1: Users …
Soon influencers may have too many monetization platforms to choose from… After expanding professional mode earlier this week, Meta has announced a couple more features for creators looking to “get that bread” on its platforms. Please subscribe: All US creators over 10k followers will be able to charge followers for subscribers-only content such as gated …