Want to get your content in front of as many people as possible? Then you better follow the feed. Meta published its Widely Viewed Content Report for the Q3 2022 for Facebook, which reveals the type of content performing well on the platform. Don’t take the bait: It appears that high-performing, low-quality content has propelled …
It’s not the first time critics have declared the end of Facebook. But while it’s not all roses and diamonds for Mark Zuckerberg… … There’s no reason to panic if Meta is your main marketing channel. Let’s bust the biggest myths about Meta’s decline with the help of Ben Thompson from Stratechery: Myth 1: Users …
Soon influencers may have too many monetization platforms to choose from… After expanding professional mode earlier this week, Meta has announced a couple more features for creators looking to “get that bread” on its platforms. Please subscribe: All US creators over 10k followers will be able to charge followers for subscribers-only content such as gated …
We’re holding up five fingers, because that’s how many ad updates we have for you… Twitter gets Elon’d: After barging into Twitter’s HQ carrying a sink, Elon Musk published a much more serious statement to advertisers. “Twitter cannot become a free-for-all hellscape,” he said, adding that it should be the “most respected ad platform in …
The best stuff on Facebook happens in Groups. And—to the joy of everyone involved—Facebook decided to add more features to Groups. Reels, events, relationships: After announcing Community Chats in Groups last month, Meta is expanding ways to make the Group experience even more personal: Group profile updates allow members to customize the “About me” section …
Did you hear? Facebook started rolling out this new feature recently. It uses automation and machine learning to expand your custom audience beyond what you’ve initially targeted and improve performance. Sounds great on paper! But while it’s tempting to try out every new ad feature, the question is: Should you? And if so, when? Well, …
If Meta’s business was a TV show, it would probably be called Mark Zuckerberg’s Series of Unfortunate Events. According to The Wall Street Journal—who got a look into the company’s internal documents—the Metaverse project is failing to meet performance expectations. No Sun at the horizon: The major Metaverse project Horizon Worlds expected to attract half …
Extroverted and introverted business owners everywhere are about to rejoice… or panic. Facebook Call Ad: Customers can now request a call back from your business when they click on your Facebook Call Ad. Previously, when customers clicked on a Call Ad, they automatically called your business. Now customers will see a “request a call” option …
If you’re a social media marketer, you know the pain of switching between Facebook and Instagram accounts. So this might brighten your morning a bit… A simple switcheroo: Meta introduced a profile switching interface to make it easier to access, create, and navigate between multiple accounts and profiles. The new feature lets you see Facebook …
Gen Z is ignoring the TVs, throwing away the newspapers, and ditching Facebook news pages. Guess where they’re heading for the news instead? TikTok, of course: According to a new Pew Research Center study, 33% of US TikTok users regularly get their news from the app. In 2020, it was 22%. All other social media …