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Facebook connects local stores and SMBs, and Google improves Consent Mode

Two notable updates from the ad duopoly… Shop locally: Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and restaurants. In other words, if a local store or a restaurant has your items in stock, shoppers …

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New guide to developing resilient strategies just dropped

We’re getting strong Nassim Nicholas Taleb vibes from this one… Time to become antifragile: Meta partnered with Deloitte Consulting to create a Signal Resilience Guide to help marketers take action against signal—also known as data—losses. Meta recommends: Understanding the position of your business. Is your business aware of the shifting landscape? Do you understand what …

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With a baffling Q4 looming, here’s how publishers are navigating these murky waters

Fall is almost here, and while most start the season with apple cider donuts or hayrides, marketers are met with an entirely different greeting: Q4. As the busiest time of the year approaches, marketers are trying to figure out which mediums and strategies will bring in the most revenue. Here’s what publishers can anticipate this …

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TikTok rules the Facebook feed

Ever come across a pond so covered in algae, you can’t see the water? That basically sums up Facebook’s relationship with TikTok right now… Green and viewed all over: In Meta’s recent Widely Viewed Content Report, Gizmodo discovered an interesting insight… TikTok accounts for 35.9M of the views in users’ feeds. That makes TikTok links …

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