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Alphabet: New GA4 suggested audience, affiliate links, affiliate marketing system coming to Shorts

Alphabet has two updates for two separate products. One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.” We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested …

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How you can build a PPC audience framework for a privacy-focused future

It’s hard to imagine a world without cookies. But for online advertising, that world is fast approaching… and marketers need to start preparing for a strict no-cookie diet. So Joseph Kerschbaum recommends building your audience in two ways: Squeezing every last drop from third-party tracking before it sunsets in 2024. Importing first-party data to your …

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