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Google introduces Black-owned business distinction in its Shopping tab

In February 2021, Google introduced a Black-owned designation to its Shopping tab to help consumers easily find and purchase from Black-owned businesses. Black-owned companies can add the distinction to their businesses through the Google Merchant Help Center. The company rolled out the feature to all U.S. shoppers over the following few months. Google said that …

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Startup Guide for Google Analytics

Everyone knows that Google Analytics(GA) is a necessary, and business-changing tool. However, just the word “analytics” is often enough to send any marketer running in the opposite direction. This article is an easy-to-follow guide to getting started with Google Analytics. You’ll learn how to set up your account, implement goal tracking, and use a simple …

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