Every now and then a competitor—or any person with malicious intent—can slap a negative review on your business, tanking your reputation and potentially driving off customers. And the worst part? You can’t really prevent this from happening. Luckily, Mike Blumenthal shared five steps to convince Google to take the fake reviews down when they inevitably …
Of course, with all the shiny gadgets coming out, it was only a matter of time before mom and dad sat us down to go over the rules. Labels, please TikTok says that if your content contains realistic scenes made by AI, you must mark it accordingly. A simple sticker or a caption like “fake,” …
It’s an AI world these days – we’re just living in it. Three of the biggest names in tech launched new AI content creation tools. Let’s start with the search giant… Fun, but flaky Google opened early access to Bard—its own version of ChatGPT—to users in the US and the UK for now. Google also …
Downloading smartphone apps used to be synonymous with the Apple App Store and the Google Play App Store. … But it looks like the duopoly will be forced to welcome a new member, because Microsoft is planning to launch its own mobile games app store in 2024. Multiplayer mode According to Phil Spencer, Microsoft’s Chief …
Hubs, core updates, and spam. If they were ingredients, they’d make quite the sandwich… You get a hub, and you get a hub Google introduced two new Ads Data Hubs – basically places where you can analyze your campaigns in a privacy-first context. Ads Data Hub for Marketers: If you’re running queries and using first-party …
You’ve probably heard the news by now… In August, Google will remove similar audiences from all ad groups and campaigns, which means you’ll have to find another solution to replace this extremely efficient targeting feature. Luckily, Chelsea So wrote a useful guide that should help you transition smoothly to a different, equally efficient strategy. Pack …
We’re feeling mixed emotions about today’s news, and we’re guessing you will, too… Hooray flexibility The newest Google Analytics 4 (GA4) feature lets you build personalized channel groups either by using Google’s default channel group for starters, or by making one from scratch. That should help you modify channel names according to company preferences, optimize …
The updates keep coming. But at least you don’t have to shut everything down and wait for them to load, right? Same, but different Open AI just announced GPT-4, the multimodal version of its famous language model. The latest iteration—which Microsoft admitted is already powering Bing chat—is “more reliable, creative, and able to handle much …
It’s OK – you won’t need tissues for this one. Looking fresh Google announced its “new and improved” Trends portal which brings a new, refreshed look and a bunch of new perks like… Real-time trends on the home page that update every hour. Links connecting trending topics to relevant articles. Highlights on what’s trending in …
When Google introduced Business Profile (GBP) posts, it probably didn’t intend for people to use them as a social media feature. But guess what? Everyone’s doing it anyway. However, as Darren Shaw points out in his post, your audience on Google is already in a “transactional state of mind.” They want to buy. You should …
