Skip to Content

Every now and then a competitor—or any person with malicious intent—can slap a negative review on your business, tanking your reputation and potentially driving off customers. And the worst part? You can’t really prevent this from happening. Luckily, Mike Blumenthal shared five steps to convince Google to take the fake reviews down when they inevitably …

Read More about Google: What to do when your business gets hit with fake reviews

You’ve probably heard the news by now… In August, Google will remove similar audiences from all ad groups and campaigns, which means you’ll have to find another solution to replace this extremely efficient targeting feature. Luckily, Chelsea So wrote a useful guide that should help you transition smoothly to a different, equally efficient strategy. Pack …

Read More about Advertising: It’s time to transition away from Google similar audience segments. Here’s how…

We’re feeling mixed emotions about today’s news, and we’re guessing you will, too… Hooray flexibility The newest Google Analytics 4 (GA4) feature lets you build personalized channel groups either by using Google’s default channel group for starters, or by making one from scratch. That should help you modify channel names according to company preferences, optimize …

Read More about Google: Analytics gets custom channel groups, plus another core update

The updates keep coming. But at least you don’t have to shut everything down and wait for them to load, right? Same, but different Open AI just announced GPT-4, the multimodal version of its famous language model. The latest iteration—which Microsoft admitted is already powering Bing chat—is “more reliable, creative, and able to handle much …

Read More about AI Marketing: GPT-4 and Google PaLM