Heads up, SEOs. Gary Ilyes—one of Google’s top industry experts on search—has been answering user questions directly on LinkedIn over the past few weeks. And the most recent ones are pretty interesting… Careful with that refresh Gary says that if you redesign a website, there’s a big chance your rankings will become volatile. Or, in …
If you do SEO, prepare for your biggest “eureka” moment yet… Ой, 44.71G yandex git sources утекло)https://t.co/wvITjk4hkI — Dmitry Balakov (@dbalakov) January 25, 2023 Yandex—the fourth largest search engine by market share—had its entire source code posted online, along with a list of all 1,922 search ranking factors. You probably heard about Yandex, it’s the …
Google’s automated bidding strategies promise to handle all the heavy lifting. You set a goal—like Maximize conversions or Maximize clicks—and you watch Google do its thing to bring you the results you want. Easy, right? Spoiler alert if you set your campaign to anything other than Manual CPC when you first create it, you’re not …
Looks like you’re on the brink of finding out exactly how much your audience engages with your content… Google just announced scrollend, a new JavaScript event for Chrome that fires when a user stops scrolling, allowing you to identify that particular point on your website. So what? Well, first of all, the scrollend event can …
The times, they are a-changin’… After years of being kind of against it, Google has urged advertisers to turn to agencies and third-party resellers as it conducts one of the largest layoffs in its history. Why the pivot? It makes sense, really. Google wants to reduce overhead related to advertising services, which means there will …
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …
For your campaigns to be the best, more ads you must test. That’s right, padawan, Google is slowly rolling out its experiments feature to the most powerful tool of them all: Performance Max campaigns. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. …
Good news: writers’ block may soon fall into oblivion. … Because there may soon be dozens of AI writing assistants to help you. Now is that bad news… or better news? Microsoft wants to bridge the g-app: The company launched Azure Open AI service, allowing businesses to integrate Open AI’s tools with their own cloud …
While the world is bracing for a cookieless future, Google keeps adding sand to the hourglass. It seems the tech giant is intent on ignoring calls to rethink its Privacy Sandbox’s Topics API, even though the ad-targeting system has raised concerns among privacy watchdogs. Head in the… sandbox: World Wide Web Consortium (W3C)—the global institution …
So you’re feeling ready to upgrade your campaign. And you want to ditch Manual CPC and opt for a more efficient bidding strategy. Nice. Afterall, Manual CPC is… manual. It takes a lot of time and effort to monitor bids. An automated bidding strategy simplifies this process, and takes care of your bids for you. …