Skip to Content

Facebook connects local stores and SMBs, and Google improves Consent Mode

Two notable updates from the ad duopoly… Shop locally: Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and restaurants. In other words, if a local store or a restaurant has your items in stock, shoppers …

Read More about Facebook connects local stores and SMBs, and Google improves Consent Mode

How you can build a PPC audience framework for a privacy-focused future

It’s hard to imagine a world without cookies. But for online advertising, that world is fast approaching… and marketers need to start preparing for a strict no-cookie diet. So Joseph Kerschbaum recommends building your audience in two ways: Squeezing every last drop from third-party tracking before it sunsets in 2024. Importing first-party data to your …

Read More about How you can build a PPC audience framework for a privacy-focused future

Important updates to Merchant Center, Search Console, and Google Ads

Zip up your G-suit, because we’re taking off. Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field. Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the …

Read More about Important updates to Merchant Center, Search Console, and Google Ads

6 simple tips for improving your e-commerce store presence in search results

Making your products visible in search results is no easy feat… But who can provide better tips than Google itself? The company released a helpful video that outlines best practices for making your product visible in search results. Let’s get ranking… 1 – Make sure your products are indexed. Google relies on crawlers to locate …

Read More about 6 simple tips for improving your e-commerce store presence in search results

Your products may get more visible on Google, plus an Ads update

Don’t use Merchant Center? Apparently Google’s OK with that. Their latest update lets you tap into merchant listing experiences simply by providing product details directly on your website. No centering needed. Here, there, everywhere: Before the update, you had to drop the deets in Google’s Merchant Center feed. But now, eligibility for merchant experiences includes …

Read More about Your products may get more visible on Google, plus an Ads update

New examples of invalid ad traffic, plus additional updates

Behind-screen pop-up ads? Invalid. Hidden ads? Invalid. Google has been flagging these and other tactics so advertisers don’t have to pay for no-intent engagement. That’s helpful: And now the company just revamped their Traffic Quality website with more examples of invalid traffic, along with animations to help you visualize the examples. What is invalid traffic? …

Read More about New examples of invalid ad traffic, plus additional updates

Pinterest Import now available, plus four other big updates

Better pour yourself a tall one… of coffee. Because Microsoft just announced several new features, and they’re anything but micro. Hello, Pinterest Import: Microsoft Import—which helps you bring campaigns, ads, and assets from other platforms—now includes Pinterest. That should make it easy to import data from Pinterest Ads to your Microsoft Audience Network, optimize your …

Read More about Pinterest Import now available, plus four other big updates
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

This site depends on revenue from ad impressions to survive. If you find this site valuable, please consider disabling your ad blocker.