Google updates are coming thick and fast. In the last couple of weeks alone, we had the helpful content update and the September core update rolling out, both threatening to shake the SERP like a snow globe. But not all updates impact website performance. And even if there’s volatility, it may not be the updates’ …
Two notable updates from the ad duopoly… Shop locally: Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and restaurants. In other words, if a local store or a restaurant has your items in stock, shoppers …
Meta used to be synonymous with social media advertising, Google with search… and together they ruled the digital ad world. But new industry signals show their duopoly is being challenged… Tilting the throne: Meta and Google account for $300B of all forecasted advertising revenue for 2022, with their rivals making up the remaining $100B. $100B …
It’s hard to imagine a world without cookies. But for online advertising, that world is fast approaching… and marketers need to start preparing for a strict no-cookie diet. So Joseph Kerschbaum recommends building your audience in two ways: Squeezing every last drop from third-party tracking before it sunsets in 2024. Importing first-party data to your …
Zip up your G-suit, because we’re taking off. Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field. Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the …
Making your products visible in search results is no easy feat… But who can provide better tips than Google itself? The company released a helpful video that outlines best practices for making your product visible in search results. Let’s get ranking… 1 – Make sure your products are indexed. Google relies on crawlers to locate …
Don’t use Merchant Center? Apparently Google’s OK with that. Their latest update lets you tap into merchant listing experiences simply by providing product details directly on your website. No centering needed. Here, there, everywhere: Before the update, you had to drop the deets in Google’s Merchant Center feed. But now, eligibility for merchant experiences includes …
Behind-screen pop-up ads? Invalid. Hidden ads? Invalid. Google has been flagging these and other tactics so advertisers don’t have to pay for no-intent engagement. That’s helpful: And now the company just revamped their Traffic Quality website with more examples of invalid traffic, along with animations to help you visualize the examples. What is invalid traffic? …
It’s been more than a year since Apple’s App Tracking Transparency (ATT) update, and truth be told, it’s not all bad… … At least, not for Apple. No bruises on this fruit: According to a recent study by InMobi’s Appsumer, Apple Search Ads reached almost 95% year-over-year growth in terms of advertiser adoption. That puts …
Better pour yourself a tall one… of coffee. Because Microsoft just announced several new features, and they’re anything but micro. Hello, Pinterest Import: Microsoft Import—which helps you bring campaigns, ads, and assets from other platforms—now includes Pinterest. That should make it easy to import data from Pinterest Ads to your Microsoft Audience Network, optimize your …
