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[Google] Attract and Engage Customers with Digital Marketing: Case study for How Studley’s Flower Gardens uses Google Ads to grow their business

Search engine marketing and Google Ads help companies get their products and services in front of their ideal customers. Potential customers use Google and other search engines to search for a product or brand. For example, Google Ads Search campaigns help get the business in front of that person right when they’re searching for a …

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[Google] Attract and Engage Customers with Digital Marketing: More tools and reports in Google Search Console

As you learned in a video, Google Search Console is a tool that helps you better understand how your website is performing. It helps you manage your website’s presence in search engines and make it easier for more people to find your site. This reading will introduce a few of the tools and reports available …

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[Google] Attract and Engage Customers with Digital Marketing: Learn more about Google Search Console

Google Search Console is a free tool that allows people to learn useful information about their business’ website. The tool lets users monitor, maintain, and troubleshoot their site’s presence, which increases the site’s overall performance and makes users more likely to enjoy spending time on the site.

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[Google] Attract and Engage Customers with Digital Marketing: Control title links and snippets

When you enter a search query in a search engine, you’ll be met with a multitude of results across many search engine result pages (SERPs). Most search engines have a similar results structure. The results usually contain a bold title link (the title of a search result that links to a webpage) above a snippet …

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