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Alphabet: New GA4 suggested audience, affiliate links, affiliate marketing system coming to Shorts

Alphabet has two updates for two separate products. One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.” We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested …

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Google: There’s a new performance forecasting tool for Video, plus other stuff you should know

… It looks like revenue.” Google released a new forecasting tool for Video action campaigns that can help you gauge how your ads will perform based on audience, budget, and other settings. You should find it in Google Ads Reach Planner. The link above explains how to set it up, if you want to use …

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Google’s privacy-first measurement tool, Microsoft’s Performance Max support

Who says competing ad platforms can’t work in harmony? While Google is launching new features, Microsoft is helping you import some of Google’s campaigns to their Merchant Center. Nice. Google introduced the Ads Data Hub, a new measurement solution that helps you do custom campaign analysis while protecting user privacy. The feature is intended for …

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Elon’s message to advertisers, Google’s podcast placements, and more

We’re holding up five fingers, because that’s how many ad updates we have for you… Twitter gets Elon’d: After barging into Twitter’s HQ carrying a sink, Elon Musk published a much more serious statement to advertisers. “Twitter cannot become a free-for-all hellscape,” he said, adding that it should be the “most respected ad platform in …

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Google: It’s easier to make bumper ads, plus three Performance Max updates

That sound you hear… That’s Google revving up their automated ads for what’s coming. The company just announced a few updates that should—in their words—help you with the holiday season. Shiny new tools: Google’s latest Performance Max additions focus on planning, customization, and evaluation: The Performance Planner uses machine learning to “simulate” campaigns and forecast …

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