Are you an introvert who struggles to make friends and connect with others? Do you feel like your personality is holding you back from achieving success in your personal and professional life? If so, you’re not alone. Many introverts face these challenges, but the good news is that there are proven methods to overcome them. …
Influencer
So you decided to hire an influencer for your campaign. That’s probably a good idea, since research says 64% of brand marketers will do the same this year. But there’s one question you need to answer… How much cash are you expected to splash? Anna Freer writes that the price of your next influencer depends …
These days, Meta Ads can feel more frustrating than people who don’t eat pizza crust. But as privacy regulations tighten, Meta continues to respond with advanced machine learning and new avenues like creators’ advertising, among others. So with all that in mind, Madalyn McConnell recommends a few Facebook and Instagram Ads strategies to help you …
Spoiler alert: People trust their friends more than they trust Kardashians. Afterall, the average consumer has grown immune to sponsored posts by influencers who have never even tried your product. That’s why your store needs to leverage its loyal customer base to recruit their friends and family. The good news is, you only have to …
It’s 2023, and you just sponsored an influencer with millions of followers to post about your product. … And maybe you feel like you just sold your left kidney to pay for it. It won’t be long until you realize that you’re not going to generate the returns you want with this approach. Don’t say …
Brand marketers know that having a public relations response plan is stressful — but necessary. Make sure you’re equipped to handle any PR challenge with your influencer marketing campaign. In this guide you’ll learn: How to create a PR response plan When you will need a PR response plan How to handle a PR issue …
Scroll, scroll, scroll… TikTok’s tailored feed algorithm is definitely captivating. But does it actually influence users’ decisions? And if so, to what extent? A recent survey offers a glimpse at how users spend time—and money—after they see TikTok content. Very stimulating: Out of 1,368 users, most people (44%) will go and listen to a new …
When Blue Coffee Box was looking for organic traction, they contacted micro-influencer bloggers in the coffee space and asked for reviews. They thought bloggers would write about their product—and that their writing would generate sales. But that’s not what happened. Instead, the blog posts themselves produced $0 in sales. But as review after review were …
If done right, influencer marketing can make you a lot of money. It can also be quite difficult. Want to know how Plain Jane—a casual apparel brand raking in more than $50k every month—selects their influencers? Here’s what Plain Jane focuses on for optimal results: Completely disregard follower count. Instead, focus on engagement and alignment …
Brands create content, but influencers get the clicks. That might explain why e-commerce platforms are investing big bucks into native creator marketplaces, according to Modern Retail… Something for everyone: In recent weeks, major players like Shopify, Klarna, and most recently Walmart released native tools that mediate between retailers and creators. Seems like a good move …
