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Marketing: Micro-influencer websites are useful but probably not for the reason you think

When Blue Coffee Box was looking for organic traction, they contacted micro-influencer bloggers in the coffee space and asked for reviews. They thought bloggers would write about their product—and that their writing would generate sales. But that’s not what happened. Instead, the blog posts themselves produced $0 in sales. But as review after review were …

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How a $50k-per-month business chooses which influencers to sponsor

If done right, influencer marketing can make you a lot of money. It can also be quite difficult. Want to know how Plain Jane—a casual apparel brand raking in more than $50k every month—selects their influencers? Here’s what Plain Jane focuses on for optimal results: Completely disregard follower count. Instead, focus on engagement and alignment …

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It’s a creators’ world, we’re just living in it

Brands create content, but influencers get the clicks. That might explain why e-commerce platforms are investing big bucks into native creator marketplaces, according to Modern Retail… Something for everyone: In recent weeks, major players like Shopify, Klarna, and most recently Walmart released native tools that mediate between retailers and creators. Seems like a good move …

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Music Makes The Meme

Music and sound selection have a direct impact on content performance. Sounds Like A Party Every marketer wants to crack the code for viral content. Experts say that meme-able content correlates to better engagement and longer lifespans. Makes sense, right? Now, lots of brands are getting creative by working with content creators to develop custom …

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Creator burnout is a growing issue

Lifestyles Of The Influential Creators are just like us. They’re hard-working individuals trying to provide for themselves – and they’re also experiencing severe burnout. And despite the glamorous life that many creators seem to have behind the screens, there’s an exhaustion epidemic affecting everyone from TikTok stars to micro-influencers that has some reconsidering their profession. …

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