Oh look, another subscription… Meta launched “Meta Verified,” its paid tier for Facebook and Instagram, in the US after opening it up to Australia and New Zealand last month. More than a badge Users that opt for Verified get a blue verification badge similar to Twitter blue subscribers, plus a number of other perks like: …
Jack of all trades, master of none is all well and good… until it comes to your advertising strategy. Because gone are the days when a brand can invest in Facebook Ads and call it a day. Today’s economy calls for a more holistic approach to advertising, and that means investing in organic social media, …
Did you see that? A new action button just appeared on certain Instagram business profiles… It looks like a test for a new “lead form” option, which would help you gather user details and generate direct responses on the platform. Instagram is testing lead forms as an action button on business/creator profiles. This could be …
Now the tech giant is dropping more restrictions on the personal data of minors. Bye, gender targeting: Starting in February, Meta will remove gender as a targeting option for advertisers targeting teens, leaving only age and location as usable data. Also, teen engagement on Instagram and Facebook won’t inform the types of ads they see, …
Some brands are recapping the months gone by, while others are preparing for what comes next. Sort of like this… TikTok is sharing top content of 2022: The platform published its annual report of moments, trends, and profiles that drove the most engagement during the year. The report is organized in nine categories, including most …
Jon Loomer just shared a recent new feature on his blog. You can now target your Instagram followers with a new Facebook Custom Audience option. Sound familiar? That’s because something similar was available before. Previously, you could only target users that engaged with your account. Now you can target an entire follower base. So, how …
Instagram has officially announced its native content scheduling tool, allowing you to prepare all your posts in advance. All set for 2+ months: The feature helps you schedule all content, including Reels, Photos, and Carousel posts, up to 75 days in advance. You can find the new addition under “Advanced Settings” when you want to …
If you want to be real, copy someone else. At least that’s what Instagram seems to think. After trying out the BeReal-like feature Candid earlier, Instagram is now testing even more additions inspired by the “most interesting social media app of 2022.” We’ll take that, and that: Instagram is reportedly developing a few features to …
It feels like a last call before the holiday storm. Google and Meta both announced a few things that could help you sell more this holiday season, but also prepare for what follows. Google adds a new Shopping feature to Search Console The Shopping tab listing feature will provide more information on how your products …
It’s not the first time critics have declared the end of Facebook. But while it’s not all roses and diamonds for Mark Zuckerberg… … There’s no reason to panic if Meta is your main marketing channel. Let’s bust the biggest myths about Meta’s decline with the help of Ben Thompson from Stratechery: Myth 1: Users …
