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Landing pages not converting at the rate you’d like? Well, Alex Garcia shared an interesting landing page optimization framework on Twitter. Here’s a dead-simple framework to increase your landing page’s conversion rate in the next 3 min: — Alex Garcia 🔍 (@alexgarcia_atx) December 4, 2022 He calls it the “Four Cs framework,” and it covers …

Read More about Copywriting: The “Four Cs” framework for increasing your landing page conversion rate

Affirm’s ‘For Businesses’ landing page does a lot of things right, especially below-the-fold. Why? Immediately below-the-fold, you’re not met with paragraphs of generic copy. You’re met with three simple statistics: +85% AOV 20% repeat purchase rate 12.7M+ shoppers For context, Affirm is a buy-now-pay-later business. The three statistics above are some of the core statistics …

Read More about SEO/Copywritting: When should you use statistics on landing page?
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