Yes, LinkedIn is primarily a business to business platform. But advertisers forget that behind every thought leader, business owner, or SaaS team member, there’s your everyday business-to-consumer (B2C) shopper. Plus, most of them have high purchasing power, and according to LinkedIn, they come to the platform with a more “intentional,” consumer-friendly mindset. OK, so… Should …
It’s not always easy starting conversations with strangers. But it might be a little easier in the near future – LinkedIn, at least… LinkedIn just announced “Collaborative Articles” – a feature that uses AI-generated prompts to create relevant content, then match it with “topic experts” who can add their input. How it works First, LinkedIn’s …
If you want to be the most interesting person in the room, be interested in other people’s… business interests. Or simply target them. LinkedIn announced an interest targeting update to help you get your ads in front of the right people. Could you be more specific LinkedIn is segmenting these interests into three categories and …
If you’re starting the year with a “new year, new me” motto, it might be smart to transmit that same positive energy to your LinkedIn profile. Get that nailed down, and you can boost your visibility. Plus, you’ll increase your chances of standing out as a valuable connection and staying in users’ minds. Luckily, the …
Champagnes were popped, wishes were made… and now we can focus on the landscape ahead. Let’s go through some of the first major announcements of 2023, shall we? LinkedIn previews new features: The platform announced a number of updates coming in 2023, including… Automatically generated captions for uploaded videos. New Product Pages features such as …
LinkedIn’s formula is simple: engaging content equals presence and opportunities. The platform just released a report on the most shared content in 2022, and it may help you get a better understanding of what attracts LinkedIn users. … It’s not career updates: LinkedIn says the past year “accelerated a massive cultural metamorphosis.” The top content …
Combine business-to-business (B2B) ads with recent privacy regulations, and you get a recipe too acidic for even the strongest of taste buds. LinkedIn seems to get this. The platform recently announced new, privacy-friendly ways to reach your desired B2B audience… First, by using its owned data: LinkedIn expanded its Group Identity option across all ad …
If you think TikTok’s feed recommendation algorithm is addicting, well… so do competitors. That’s why Twitter is trying out a similar algorithm, expanding tweet recommendations to attract more users and keep them glued to the platform. Twitter’s algorithm will use “signals” like interests, engagement, and users’ network to show suggested tweets “in your Home timeline, …
See if you can read the following updates while holding your breath… Big days on the feed: If you had a major life event but didn’t post about it – did it actually happen? A study by Confused.com looked at the most popular life events posted on TikTok and Instagram based on hashtag use. Here’s …
It’s official. You won’t need third-party tools to schedule your posts on LinkedIn for much longer, because the platform is finally launching its own scheduling app. How it works: When creating a post, you can tap the clock icon, which will take you to the scheduling screen. From there, you can choose the exact date …