The average US consumer belongs to at least 16 different loyalty programs — and actively uses less than half of them. That means the majority of modern loyalty programs are collecting digital dust, buried among other apps. Brands and retailers can better engage their customers and create lifetime value using first-party purchase data. What does …
Loyalty
We don’t mean to spread panic… But we have some interesting data and it’s better to be aware of it than live in the dark. SALESmanago platform surveyed 250 Chief Marketing Officers in the UK, and the main idea that came out is: Marketing needs to take a leaner approach. Here are the stats: 74% …
If you’re reading this, there’s a 15% chance that a friend or colleague referred you. That’s good news, both for you and for us. Referral programs are a powerful tool for growing your newsletter or your business when you get them right. If you want to start a referral program, first answer these two questions: …
Getting personal is a shortcut to your customers’ hearts… and their wallets. However, the modern customer often sees through automated personalization methods and won’t necessarily respond with a purchase. … Unless you do personalization the old fashioned way. Ariyh reported an interesting experiment from a South Korean beauty retailer. They sent different types of thank …
Retailers have long been familiar with the challenges of retaining employees: employment turnover is hovering at 69% and shows no signs of slacking. But in the last two years, they’ve been struggling to find workers too—and despite continuous recruitment, retailers still can’t hire all the employees they need. Being understaffed creates high, unnecessary costs. But …
Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …
A remote interview is an interview that is done virtually. Typically, the interview is completed on a computer using a video platform. This type of interview provides challenges that face-to-face interviews do not, such as use of technology, lighting, and sound. In this reading, you will learn tips to have a successful remote interview.
When interviewing with potential employers, it’s important to communicate who you are, your value as an e-commerce or digital marketing professional, and what you’re searching for in a job. A simple way to do this is with an elevator pitch. An elevator pitch is a short, memorable description that explains an idea, business, or service …
Now that you have the skills and knowledge to work in e-commerce and digital marketing, it’s time to start preparing for interviews. Interview Warmup is a tool that helps you practice answering questions to get more confident and comfortable with interviewing.
An analysis performed by a job search site found that candidates who met fifty percent of a job description’s requirements had about the same opportunity to interview as candidates who met ninety percent or more of them. The key to being considered for an interview is to showcase your experience with tools you already know …
