Continuous Discovery Habits (2021) explores how product managers and designers can keep making a positive impact on their customers’ lives. It explores an optimal decision-making process for product teams, so that they can continue to improve their offerings. Who is it for? Product managers looking for a new way of working Entrepreneurs seeking a fresh …
Market Research
A remote interview is an interview that is done virtually. Typically, the interview is completed on a computer using a video platform. This type of interview provides challenges that face-to-face interviews do not, such as use of technology, lighting, and sound. In this reading, you will learn tips to have a successful remote interview.
When interviewing with potential employers, it’s important to communicate who you are, your value as an e-commerce or digital marketing professional, and what you’re searching for in a job. A simple way to do this is with an elevator pitch. An elevator pitch is a short, memorable description that explains an idea, business, or service …
Now that you have the skills and knowledge to work in e-commerce and digital marketing, it’s time to start preparing for interviews. Interview Warmup is a tool that helps you practice answering questions to get more confident and comfortable with interviewing.
An analysis performed by a job search site found that candidates who met fifty percent of a job description’s requirements had about the same opportunity to interview as candidates who met ninety percent or more of them. The key to being considered for an interview is to showcase your experience with tools you already know …
As you begin your career, you’ll have to navigate your way to find the perfect role for you. While there is no one way to find your ideal role, there are some things to consider to help you better understand what direction you want to take. This reading will focus on a few of the …
You learned that a digital portfolio is an effective way to easily share your work with potential employers. This reading will introduce you to Google Sites, one of many digital portfolio tools available online.
The digital marketing and e-commerce field is constantly changing. As you move into your career, you’ll want to stay on top of current trends and knowledge about your industry. This reading will provide a list of resources for you to learn from after completing this program.
In this course, you’ve learned how to create Google Ads and understand what successful Google Ads can do for a business. In this reading, you’ll learn about a not-so-successful Google Ads campaign and how a company can recover and grow from missing their target audience with their ads.
Earlier, you learned about the key metrics used to evaluate product performance. Now it’s time to apply the insights from this data to make changes that can improve a product’s performance. Product analytics can help companies increase the number of sales for a product, discover new product ideas, and decide which SKUs to retire, or …
