You learned earlier about product analytics, which involves monitoring and evaluating data to gain insights into how users interact with a product or service. In this reading, you’ll learn more about the key metrics used to evaluate product performance.
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Earlier, you learned about tools used to measure webpage performance and improve conversion rates, including heat maps, session recordings, and A/B tests. In this reading, you’ll explore heat maps in more depth, and how they can help you optimize an e-commerce website’s content and organization.
You’ve learned about the importance of using data to improve the performance of an e-commerce store. One of the ways you can use data to improve performance is to focus on increasing the conversion rate. In this reading, you’ll learn about conversion rate optimization, which is the process of increasing the percentage of website visitors …
Monitoring an e-commerce store for growth and revenue is important for the success of any e-commerce business. In a video, you learned some of the most important metrics to monitor for growth and revenue. This reading will review the key metrics you learned and demonstrate how they would appear in an analytics tool. Keep in …
Analytics tools provide insight into what’s working for an e-commerce business and what isn’t. Throughout this program, you’ve learned how businesses can analyze data using spreadsheets and analytics tools. This reading will cover some of the most popular analytics tools used in e-commerce. However, there are many other helpful analytics tools for e-commerce besides the …
Using analytics is an important skill for working in e-commerce because it helps you understand how an online store is performing. Earlier, you learned about the analytics and reports available in Shopify. In this reading, you’ll learn more about how to use the features available in the Shopify analytics dashboard.
How customers view a business is significantly based on their experiences with it and their own personal outcomes. Customer interactions with an online business, whether directly or indirectly, can affect if they choose to return in the future. That’s why it’s important for e-commerce businesses to constantly assess customer satisfaction. Measuring customer satisfaction involves conducting …
Email marketing is an effective way to connect with customers and build loyalty. Companies can use email marketing to attract new customers and keep in touch with existing customers. In this case study, you’ll discover how e-commerce home retailer Wayfair, headquartered in Boston, Massachusetts, uses email marketing to share information, drive sales, and build loyalty. …
Around 70% of e-commerce customers abandon their online shopping carts without completing their purchase. In a video, you learned the common reasons behind cart abandonment, which is when a customer adds an item to their cart but doesn’t complete the purchase. Now it’s time to explore the solutions to these issues.
Previously, you learned how to design an e-commerce store for success. You also explored strategies that help attract and engage customers. This case study will explore how an online retail company, TW Tote (styled T|W Tote), designed its website to attract customers and create a distinctive brand experience.
