As an e-commerce specialist, you will eventually have to add products to your store’s website. This means you’ll need to add product descriptions, page titles, alt text, and meta descriptions. In this reading, you will learn about the basic process for creating product detail pages in your online store.
Market Research
Most customers expect to be able to purchase a company’s products online. That’s why it’s important for businesses to have an online store. Building an online store takes time and effort, but with an e-commerce platform like Shopify, the process is easier. Shopify is a Software-as-a-Service (SaaS) platform, which is web-based software available on a …
Distinguishing between open source and software-as-a-service (SaaS) is essential for any e-commerce specialist. If you know the difference, you can identify what internal and external resources you may need to manage your website. In this reading, you’ll learn the advantages and disadvantages of each e-commerce platform. You’ll also learn about registering a domain for your …
If you’ve ever bought something online, you know what it’s like to make a purchase from an e-commerce store. You’ve already learned about e-commerce stores and how they work. In this reading, you’ll learn more about how customers navigate an e-commerce store and review the basic elements that make up an e-commerce store.
Sourcing products for your online store can be a big undertaking. There are so many considerations to make before you decide which products you’ll sell. This reading will help you determine which products make the most sense for your store.
Knowing your customers is important for any business model—including e-commerce. One way to get to know your customers better is to research your target audience, or the group of people most likely to purchase your company’s products. You already learned about market research and identifying your target audience. Now it’s time to consider the specific …
As you’ve already learned, one of the first steps to build a successful e-commerce business is market research. This reading will cover more information about how to get started with market research.
