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[Google] Assess for Success: Marketing Analytics and Measurement: Evaluate and improve presentations

In this article, a previous reading covered how to avoid crowding in a chart by adjusting or regrouping data so it’s easier for stakeholders to understand it. That practice becomes even more critical if you decide to include a chart in a slide presentation. This reading covers other design principles to think about when you …

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[Google] Assess for Success: Marketing Analytics and Measurement: Best practices for presenting data

In this article about creating effective presentations suggested the following best practices when presenting data and insights to stakeholders: Progress from general to specific information State insights clearly and up front Repeat insights with data Introduce visualizations with insightful titles Allow time for questions End with a call to action This reading provides tips and …

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[Google] Assess for Success: Marketing Analytics and Measurement: Data visualization in spreadsheets: charts

When you share data visualizations to help stakeholders consume metrics and data, it’s important for them to be able to scan through them to get the main points in a few seconds. This reading provides examples of when you might need to adjust or regroup data to create a chart that’s easier for stakeholders to …

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[Google] Assess for Success: Marketing Analytics and Measurement: Stakeholder relationships

In a marketing project, stakeholders play a key role to help ensure its success. As a marketer, you’ll work with stakeholders across your own internal organization or with external partners to achieve your marketing goals. It’s important to know who the stakeholders are for a marketing project or campaign. This reading covers the process of …

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[Google] Assess for Success: Marketing Analytics and Measurement: Case study: How Good Boy Studios improves customer acquisition with A/B tests and analytics

You have learned how A/B tests enable you to test ad variations to improve conversion rates. A/B tests are also helpful when designing or improving a website or mobile app. This case study describes how Good Boy Studios, located in Stamford, Connecticut, combines the power of Firebase and Google Analytics to conduct A/B tests to …

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[Google] Assess for Success: Marketing Analytics and Measurement: Monitor A/B test results in Google Ads

Some people enjoy digging more deeply into numbers, while others lose interest once numbers are brought up. If you work in the field of performance marketing, you’ll learn to be comfortable using numeric data to make decisions about campaign performance. When you monitor A/B test results for ad variations or bidding strategies in Google Ads, …

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[Google] Assess for Success: Marketing Analytics and Measurement: Other tools for A/B testing

You learned about performing A/B tests in Google Ads, but there are other tools that offer A/B testing capabilities. This reading lists similar tools and links to find more information about them. It also introduces a general process checklist to help you organize A/B testing efforts and defines additional tests that can be performed. Note: …

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[Google] Assess for Success: Marketing Analytics and Measurement: A/B test ad variations and bidding strategies in Google Ads

A video in this course demonstrated how to perform an ad variation test in Google Ads. This is one type of A/B test. Google Ads allows you to test variations for text display and responsive search ads. This reading reviews the steps to set up an ad variation test and introduces another type of A/B …

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