In this article, a previous reading covered how to avoid crowding in a chart by adjusting or regrouping data so it’s easier for stakeholders to understand it. That practice becomes even more critical if you decide to include a chart in a slide presentation. This reading covers other design principles to think about when you …
Marketing Analytics
In this article about creating effective presentations suggested the following best practices when presenting data and insights to stakeholders: Progress from general to specific information State insights clearly and up front Repeat insights with data Introduce visualizations with insightful titles Allow time for questions End with a call to action This reading provides tips and …
When you share data visualizations to help stakeholders consume metrics and data, it’s important for them to be able to scan through them to get the main points in a few seconds. This reading provides examples of when you might need to adjust or regroup data to create a chart that’s easier for stakeholders to …
A pivot table enables you to calculate, summarize, and analyze data for comparisons, patterns, and trends. A video about pivot tables in this course reviews the steps to create a pivot table. You can replay the video, if needed.
This reading illustrates how sorting and filtering can help you pinpoint campaign or business-related insights that you can share with stakeholders.
In a marketing project, stakeholders play a key role to help ensure its success. As a marketer, you’ll work with stakeholders across your own internal organization or with external partners to achieve your marketing goals. It’s important to know who the stakeholders are for a marketing project or campaign. This reading covers the process of …
You have learned how A/B tests enable you to test ad variations to improve conversion rates. A/B tests are also helpful when designing or improving a website or mobile app. This case study describes how Good Boy Studios, located in Stamford, Connecticut, combines the power of Firebase and Google Analytics to conduct A/B tests to …
Some people enjoy digging more deeply into numbers, while others lose interest once numbers are brought up. If you work in the field of performance marketing, you’ll learn to be comfortable using numeric data to make decisions about campaign performance. When you monitor A/B test results for ad variations or bidding strategies in Google Ads, …
You learned about performing A/B tests in Google Ads, but there are other tools that offer A/B testing capabilities. This reading lists similar tools and links to find more information about them. It also introduces a general process checklist to help you organize A/B testing efforts and defines additional tests that can be performed. Note: …
A video in this course demonstrated how to perform an ad variation test in Google Ads. This is one type of A/B test. Google Ads allows you to test variations for text display and responsive search ads. This reading reviews the steps to set up an ad variation test and introduces another type of A/B …
