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These data feed errors are sabotaging your e-commerce campaigns. Here’s how to fix them

When you correctly update products with new data, it passes to your feed for your campaigns to take notice. But update product data incorrectly… and you’ll confuse the data feed. Data feed errors can tank your campaign performance and raise costs. For example, simply excluding out-of-stock items from Google search campaigns increased ROAS for retailers …

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Product photography ideas that will make your ad campaigns and websites pop

Even the best product is hard to sell without a little visual oomph. But many marketers worry customers are becoming fatigued with overly similar styles and visual tricks… for good reason, too. Luckily, Oren John recently shared a useful Twitter thread with a ton of unique product photo styles. The examples in his thread offer …

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