Marketing

Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …

A lot of brands run promotions. And a lot of them run them wrong, leaving money on the table. No bueno… Good news, though: Today, we break down how to run a truly effective promotion for your brand. Walking away from this piece, you’ll have the confidence that the promotions you run for your brand …

When writing the perfect ad copy, it’s important to reveal just enough information so that our audience clicks, but we also want to leave enough to their imaginations — we don’t want to give away all of our tricks at once! However, writing mysterious ad copy that still aligns with the social media platforms’ policy …

Continuous Discovery Habits (2021) explores how product managers and designers can keep making a positive impact on their customers’ lives. It explores an optimal decision-making process for product teams, so that they can continue to improve their offerings.

I Don’t Agree (2020) is a practical guide to improving your conflict resolution skills. Disagreement is seen as bad, and even scary. But, actually, conflict can be a powerful engine for growth if you know how to deal with it effectively. I Don’t Agree provides ten practical strategies that will help you become an expert …

A unique selling proposition isn’t just about what your product does, it’s also about what sets it apart and how your potential consumer truly benefits. Without one, your customer will spend all their energy trying to figure out what exactly you can do for them, instead of how they can buy from you. It can …