Spoiler alert: People trust their friends more than they trust Kardashians. Afterall, the average consumer has grown immune to sponsored posts by influencers who have never even tried your product. That’s why your store needs to leverage its loyal customer base to recruit their friends and family. The good news is, you only have to …
If you haven’t, you should go and launch them right now. Apparently this year’s trends are imitating last year’s, and Microsoft has the receipts. To give just one example: searches containing the term “valentines” were picking up by the end of January last year—and it’s happening again as we write this. So much to love …
It’s 2023, and you just sponsored an influencer with millions of followers to post about your product. … And maybe you feel like you just sold your left kidney to pay for it. It won’t be long until you realize that you’re not going to generate the returns you want with this approach. Don’t say …
Looks like more and more brands are promoting affordability in their marketing campaigns. Feeling thrifty Households are feeling the rising prices, and shoppers are getting more careful with their money. So many brands have started changing their marketing narrative, promising value for money in every advertising campaign. Saving with style Now, most of the brands …
“When an expert asks, ‘Will people understand my idea?’ her answer will be Yes, because she herself understands.” – Chip & Dan Heath Made to Stick explains why some ideas become popular, while others wither and die. The book “Made to Stick” lays out the most important characteristics of “stickiness”; that is, what makes ideas …
How do you convince someone to change? Whether you’re trying to get a team at work to change from Microsoft Office to Google Suite or trying to get your child to eliminate a bad habit, remember the people you want to change have two selves: a rational self and an emotional self. The rational self …
Brand marketers know that having a public relations response plan is stressful — but necessary. Make sure you’re equipped to handle any PR challenge with your influencer marketing campaign. In this guide you’ll learn: How to create a PR response plan When you will need a PR response plan How to handle a PR issue …
Marketers and creators have been fawning over the wonders of AI songwriting, storytelling, and problem-solving, but… … ChatGPT doesn’t actually “know” that much. Or so its creators say. Not quite a whiz kid OpenAI’s chatbot can’t “distinguish fact from fiction,” resulting in… Confident inaccuracies, like claiming “it takes 9 women 1 month to make a …
Front desk upselling can bring 2/3 of upsell revenue. To help you start with front desk upselling on the right foot, we’ve put together this concise checklist. This checklist will help you and your team learn the ropes of front desk upselling in an easy and quick way.
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …