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Book Summary: Made to Stick – Why Some Ideas Survive and Others Die

“When an expert asks, ‘Will people understand my idea?’ her answer will be Yes, because she herself understands.” – Chip & Dan Heath Made to Stick explains why some ideas become popular, while others wither and die. The book “Made to Stick” lays out the most important characteristics of “stickiness”; that is, what makes ideas …

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Artificial Intelligence: ChatGPT is still an advertising intern

Marketers and creators have been fawning over the wonders of AI songwriting, storytelling, and problem-solving, but… … ChatGPT doesn’t actually “know” that much. Or so its creators say. Not quite a whiz kid OpenAI’s chatbot can’t “distinguish fact from fiction,” resulting in… Confident inaccuracies, like claiming “it takes 9 women 1 month to make a …

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