If you’re a social media marketer, you know the pain of switching between Facebook and Instagram accounts. So this might brighten your morning a bit… A simple switcheroo: Meta introduced a profile switching interface to make it easier to access, create, and navigate between multiple accounts and profiles. The new feature lets you see Facebook …
When you correctly update products with new data, it passes to your feed for your campaigns to take notice. But update product data incorrectly… and you’ll confuse the data feed. Data feed errors can tank your campaign performance and raise costs. For example, simply excluding out-of-stock items from Google search campaigns increased ROAS for retailers …
There’s a video on YouTube from a guy named Adam Ragusea. It’s got 19M views. The title? “Why I Season My Cutting Board, NOT My Steak.” The video did so well that Adam has used the title format successfully many times since. There’s a reason this title works so well—and it’s an easy copywriting framework …
If you’ve been on social media over the past couple of weeks, you may have noticed a dramatic uptick in people posting AI-generated art. You may also have noticed that a lot of this art is… Really, really good. Here’s why: There are lots of tools for AI art. And they’ve grown in popularity this …
Hey, you’re smart, right? Then you’re going to like this insight. It’s called the “IQ Close,” and it’s the same tactic we used in the title of this section. You can probably guess how it works—we did say you were smart—but basically the IQ Close is a tactic marketers use to associate their product with …
It’s a tale of two recessions. Despite all the economic concerns, inflation, and growing production costs across the globe, some markets aren’t feeling the crisis that much. The resilient bunch: Most small businesses in the US are hiring, with job openings at an all-time high and unemployment at historically low levels. … Not exactly recession …
Let’s talk about “viral” copywriting advice. Viral copywriting advice usually goes like this: Someone posts a screenshot of some good copy, lists reasons for why it’s good, and publishes their analysis on LinkedIn or Twitter. Or they post “bad copy” alongside “good copy.” And followers love it. It’s fun and interesting. It goes viral. But …
Even the best product is hard to sell without a little visual oomph. But many marketers worry customers are becoming fatigued with overly similar styles and visual tricks… for good reason, too. Luckily, Oren John recently shared a useful Twitter thread with a ton of unique product photo styles. The examples in his thread offer …
Please note: We are not suggesting you should scam your customers. We’re telling you about this scam so you can: Understand why it works. Use the underlying principles to sell your product ethically. Now that the disclaimer is out of the way, imagine this: You’re on vacation, on your way to a party, and having …
What do you call a fisherman who throws an empty hook? A bad fisherman. It’s the same with copywriting. It’s not enough for your hook to grab attention or be slightly controversial… The main driver of any real engagement with your copy is trust and authority. Casey Hill tested this theory by using two different …
