When it comes to developing a strong marketing strategy that covers all the necessary bases, every business has to know the facts behind the methodology. Whether you cover your concepts in-house or use an external service to offer insight, there are nine big realities that all companies can take on board to ensure they reach …
Marketing
Thomas Stanley and William Danko conducted the most comprehensive study ever on wealthy Americans and discovered that the prevailing assumptions about millionaires are just plain wrong. For starters, most Americans with over $1 million in net worth rarely purchase fancy cars or homes. The typical millionaire lives in a neighborhood where they are outnumbered by …
5-Step Guide to Transforming Omnichannel Marketing Strategy. Should businesses cut marketing budgets? Decreased visibility risks sales, brand awareness, competition overshadowing, and customer loyalty. Learn the steps on how to build a full-funnel marketing campaign. Is reducing marketing budgets really the right thing to do for businesses? Decreased visibility puts sales at risk, lowers brand awareness, …
No Red Lights (2022) is part-autobiography, part-guidebook to assembling the core fundamentals of your career. Geared primarily toward aspiring venture capitalists but helpful for anyone interested in business, it’s packed with instructive lessons and useful advice. Simultaneously, it is a glimpse into the life of man who’s spent 50 years learning – and living – …
Unreasonable Hospitality (2022) illustrates how surpassing expectations can take your service-based business to the next level. Through a collection of anecdotes and firsthand experiences, it imparts valuable insights into customer service, as well as employee management. Introduction: Discover how to leverage unreasonable hospitality to elevate your business. For many business owners, an outstanding product is …
Being a business owner — a business that provides enough funds without needing constant oversight — takes ideas. By licensing ideas and bringing them to market, creators can generate passive income that can carry them through to living the life of their dreams. Most of the products on the market today are things anyone could …
Continuous Discovery Habits (2021) explores how product managers and designers can keep making a positive impact on their customers’ lives. It explores an optimal decision-making process for product teams, so that they can continue to improve their offerings. Who is it for? Product managers looking for a new way of working Entrepreneurs seeking a fresh …
The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth. Introduction: Leverage simple and practical marketing tips for small business success. Are you hyped about your business? Of course, …
I Don’t Agree (2020) is a practical guide to improving your conflict resolution skills. Disagreement is seen as bad, and even scary. But, actually, conflict can be a powerful engine for growth if you know how to deal with it effectively. I Don’t Agree provides ten practical strategies that will help you become an expert …
Influence is your Superpower (2022) is a deep dive on influence: how it works, why it’s important, and how you can wield it for ethical, positive results. It explores how influence operates by drawing on insights from cognitive science, linguistics, market research, and more, empowering readers to unlock their own natural powers of influence. Who …