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Advertising: Organize your Amazon account with this simple folder structure

If you’re running an Amazon Ads account—or multiple accounts—and your files look like Taz from Looney Tunes has just blasted through your folders… you’re in trouble. Navigating through ad folders as clients pile up can become overwhelming and impossibly time-consuming. And it’s nearly impossible to track the changes you make over time. That’s why we …

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YouTube wants to help you craft the perfect podcast strategy

If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform. From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established. The main categories include: Content …

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Why professional novelists “forget” about their work—and why you should too

We love a good novel. We also love studying what makes great novelists so talented at what they do. Turns out, lots of that advice applies to good marketing work. While novel-writing and marketing are different skills, they’re both creative in nature. Here’s one rule almost every novelist follows, from Gaiman to Murakami to King: …

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Advertising: Customer retention takes priority, mobile spending rises

Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …

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