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[Google] From Likes to Leads: Interact with Customers Online: Social marketing on mobile

In this lesson, you are learning about how to increase engagement on social media. To review, engagement refers to the actions people take on social media, such as likes, favorites, comments, shares, Retweets, saves, clicks, hashtags, and mentions. In this reading, we’ll discuss one of the best ways to engage your social media audience: through …

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[Google] From Likes to Leads: Interact with Customers Online: Respond to social media users

When a customer reaches out to you on social media—whether it’s via direct message, a comment on a post, or any other type of interaction—a reply is usually needed. Sometimes, however, a reply isn’t the best course of action. In this reading, you will learn when to reply and what kind of reply is best.

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[Google] From Likes to Leads: Interact with Customers Online: Popular social listening tools

Now that you’ve made your way through this social media course content, you should be familiar with social listening. As a refresher, social listening refers to the tracking and analyzing of conversations and trends related to your brand. Another way to conduct social listening is simply by listening to your audience. In this reading, you …

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[Google] From Likes to Leads: Interact with Customers Online: Case study for How EatMoveRest improves content with social listening

You learned that one of the benefits of social listening is increased user engagement with a brand. Social listening happens on many social media platforms through a variety of different methods. This case study describes how Erin and Dusty Stanczyk, founders of the Omaha, Nebraska-based healthy lifestyle brand EatMoveRest, successfully incorporated social listening to improve …

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[Google] From Likes to Leads: Interact with Customers Online: Social media management tools

Social media management tools can help digital marketers perform all kinds of tasks. Whether your goal is to create content, find content to share, schedule posts, or collect analytics, there are social media management tools to handle almost anything. In this reading, you’ll learn about some tools that can help you meet your goals.

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[Google] From Likes to Leads: Interact with Customers Online: Real-time marketing

The news cycle in the age of social media is fast-paced and ever-changing. A story might break on Twitter and—in what feels like an instant—the discussion might suddenly end. In this reading, you’ll learn how to market in real time so that your content remains fresh and interesting to your audience as the news cycle …

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[Google] From Likes to Leads: Interact with Customers Online: Case study for How Name Glo acquires earned media

You may recall that earned media is any positive digital exposure generated through personal or public recommendations. In this case study, you’ll learn how a real company, New-York based Name Glo, acquires earned media through effective social media marketing.

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