Imagine this You’re analyzing website performance in Google Analytics when you notice a product landing page with a 10% conversion rate. It’s the perfect blend of a good offer, a good product, and a smooth purchase flow. It’s a conversion machine… The lightbulb moment You know how to drive traffic with Meta Ads, so you …
Meta
Oh look, another subscription… Meta launched “Meta Verified,” its paid tier for Facebook and Instagram, in the US after opening it up to Australia and New Zealand last month. More than a badge Users that opt for Verified get a blue verification badge similar to Twitter blue subscribers, plus a number of other perks like: …
Good news: AI-based ad campaigns do bring good results… according to Meta, at least. The company shared a new report that shows Advantage+ shopping campaigns saw a 30% increase in return on ad spend (ROAS) compared to last year. Mixed emotions Meta says there were 20% conversions more than the year before, and points out …
You’re one of two marketers either you get really overwhelmed when you hear the words attribution setting (formerly known as “conversion window”), or you get really excited. Either way, you’ll keep more out of your ads if you keep reading… Basically, Facebook’s attribution setting is the timeframe in which Facebook will claim a conversion. For …
You know how opening the blinds brightens up a room—and reveals the dust? Meta is rolling out an improved version of its “Why am I seeing this ad?” feature globally to increase ads transparency across platforms. And there’s definitely light and dust to be found… A look inside the machine These updates will give you …
These days, Meta Ads can feel more frustrating than people who don’t eat pizza crust. But as privacy regulations tighten, Meta continues to respond with advanced machine learning and new avenues like creators’ advertising, among others. So with all that in mind, Madalyn McConnell recommends a few Facebook and Instagram Ads strategies to help you …
Nom nom nom… looks like Amazon is eating Meta’s share of the pie. In a surprising turn, more and more brands are shifting their ad budgets from Meta to Amazon. Why the change? Marketers have long relied on Meta’s powerful ad targeting. But after Apple’s privacy updates, Meta’s targeting suffered quite a bit. Meanwhile, Amazon …
Three things we can count in the billions: Jeff Bezos’ dollars, the number of trees planted since 2020… and the number of social media users. According to the Digital 2023: Global Overview Report, Facebook and YouTube are the most used social media platforms in the world, with 2.95B and 2.5B users respectively. ⚡️THREAD: Global Social …
Well, the first two Q4 2022 reports are in, and… no one’s particularly surprised by the results. Sort of a pyrrhic victory Meta’s combined platform profits fell a whopping 55% during the final quarter of 2022, though the company exceeded expectations in other areas: Quarterly revenue beat expectations, reaching $32.17B vs. the $31.53B expected. Active …
We all know how exhausting having to control your Facebook advertising budget is. Afterall, costs are rising and you need to make sure you stay profitable. … Which is where cost caps come in handy. If you’re looking for more ways to optimize your ads account, it might be time to update your bid strategy. …
