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Like badges? Then you’ll like this… Meta is launching a Certified Company program that recognizes businesses with expertise in digital advertising. Why the fuss This is the first certification Meta plans to offer to entire organizations. We’re talking brands, businesses, and agencies instead of individuals only. Companies will have to achieve “a threshold of individual …

Read More about Meta: Yay, you can now certify your brand or agency

Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. Today we are rolling out Search Keywords Ads …

Read More about Social Media: Twitter is testing new targeting options, Meta needs partners

It took a slap on the wrist and a stern talking to, among other things. But Meta claims it’s been working closely with the US Department of Justice to make ad targeting more equitable with a little thing called the Variance Reduction System (VRS). What’s VRS? Basically, it’s Meta’s new targeting technology. Using machine learning, …

Read More about Meta: Facebook Ads are getting a new delivery technology. Will it work?

Microsoft Marketers, managers, writers… watch this space. Rumors are you may soon see OpenAI’s language technology integrated with Microsoft products like Word, PowerPoint, and Outlook. Looks like it’s not a passing fad. Read more: Ghost Writer: Microsoft Looks to Add OpenAI’s Chatbot Technology to Word, Email Instagram Bye bye, Shop tab. Instagram is redesigning the …

Read More about MarTech and AdTech News Headlines Update on 2023-01-10
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