Like badges? Then you’ll like this… Meta is launching a Certified Company program that recognizes businesses with expertise in digital advertising. Why the fuss This is the first certification Meta plans to offer to entire organizations. We’re talking brands, businesses, and agencies instead of individuals only. Companies will have to achieve “a threshold of individual …
Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. Today we are rolling out Search Keywords Ads …
Truth bomb alert: no matter how awesome your ads are, your audience will eventually get sick of them. And if you keep serving the same ads over and over, their performance will start to drop. This is called ad fatigue, or creative fatigue. And as Jon Loomer points out, it’s difficult to know how to …
Meta Ads reporting is getting rid of “people.” No, not actual people, just the term. The company just announced that it’s replacing the term “people” in performance metrics with “Account Center accounts.” Why the change? To make metrics clearer, allegedly. As Meta puts it, “… if a person has one Facebook account and one Instagram …
Now the tech giant is dropping more restrictions on the personal data of minors. Bye, gender targeting: Starting in February, Meta will remove gender as a targeting option for advertisers targeting teens, leaving only age and location as usable data. Also, teen engagement on Instagram and Facebook won’t inform the types of ads they see, …
It took a slap on the wrist and a stern talking to, among other things. But Meta claims it’s been working closely with the US Department of Justice to make ad targeting more equitable with a little thing called the Variance Reduction System (VRS). What’s VRS? Basically, it’s Meta’s new targeting technology. Using machine learning, …
Microsoft Marketers, managers, writers… watch this space. Rumors are you may soon see OpenAI’s language technology integrated with Microsoft products like Word, PowerPoint, and Outlook. Looks like it’s not a passing fad. Read more: Ghost Writer: Microsoft Looks to Add OpenAI’s Chatbot Technology to Word, Email Instagram Bye bye, Shop tab. Instagram is redesigning the …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
It might be the most hectic time of the year, but you wouldn’t know it looking at Meta’s data… Jon Loomer pointed out that Facebook Ads costs per 1000 impressions (CPM) were 30% to 60% below last year’s CPMs throughout the last three months. An unusual decline: Historically, Q4 is when Facebook sees its CPMs …
Looks like Meta decided to add more style and substance to its lead forms… According to Jon Loomer, you can now create a new type of lead ad that allows you to guide potential customers through an entire journey before they sign up. How it works: When you create a lead form, you should see …