Want to know what kinds of posts and ads actually get traction on Facebook these days? Meta just released their Widely Viewed Content report for Q2, and it contains some important insights… Links don’t work: According to the report, 90% of content views in the US came from posts that didn’t contain a link to …
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The digital media landscape may find new ways to evolve, but one thing remains constant: the importance of ads. Paid ads are still the leading channel for monetization across the board (Google has been on top for quite a while). But over the years, our approach to how we benefit the most from ads has …
In marketing, when your results look too good to be true… they usually are. And one thing you should pay attention to when running video ads on Meta is ThruPlay. ThruPlay measures video ad engagement. Meta counts a view as a ThruPlay if a user watches at least 15 seconds of your video. “But what …
Things that come in threes: musketeers, genie wishes, and today’s Meta updates. Start the count… Damage control: Meta is adapting to Apple’s ATT privacy regulations, and just published tips that could help you lift ad performance. Meta recommends doing things like: Using their Conversions API. Optimizing ads for conversions instead of clicks. Displaying ads across …
