It’s not the first time critics have declared the end of Facebook. But while it’s not all roses and diamonds for Mark Zuckerberg… … There’s no reason to panic if Meta is your main marketing channel. Let’s bust the biggest myths about Meta’s decline with the help of Ben Thompson from Stratechery: Myth 1: Users …
Metaverse
If Meta’s business was a TV show, it would probably be called Mark Zuckerberg’s Series of Unfortunate Events. According to The Wall Street Journal—who got a look into the company’s internal documents—the Metaverse project is failing to meet performance expectations. No Sun at the horizon: The major Metaverse project Horizon Worlds expected to attract half …
Afterpay’s latest report, Gen Z: Shaping the Future of Shopping, analyzes the habits and behaviors of the next generation of shoppers. Afterpay, the leader in “Buy Now, Pay Later” (BNPL) payments, has commissioned research to evaluate the spending habits of the next generation consumer (Gen Z) and how they are approaching shopping in the current …
From reels on Instagram to stories on Twitter, the social sites have been taking content formats from their competitors for the past two years. Things have gotten more crowded as platforms vie to find their own niches. As apps rediscover their own signifiers, whether it’s shorter formatting or a progression to video, social platforms are …