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Hands? Who needs them? Microsoft has decided that all campaigns on the Microsoft Audience Network will soon upgrade to Enhanced CPC (eCPC) – its fully automated bidding system. Hands off eCPC will automatically adjust your bids in real time to increase chances of conversions. Oh, and your average CPC won’t exceed whatever base bid you …

Read More about Microsoft: So long, manual bidding

Microsoft is rolling out Doctor and Clinic Ads to help medical service providers promote their practices. Show me where it hurts These “intent-triggered” ads can position your services based on users’ search queries, including conditions, symptoms, specialists, and more. Microsoft says these rich placements are “dynamically generated” based on feed file data such as your …

Read More about Microsoft: New ad type for healthcare services just checked in

Are you comfortable? Here, have an extra pillow. We’ve got several Microsoft updates to run by you… Look mom, no code If you enable Microsoft Clarity Insights for Microsoft Advertising in your Universal Event Tracking (UET) tag setup, you can set up event-based tracking—no coding required. Pretty cool. If you’re interested in setting it up, …

Read More about Microsoft: New: No-code custom conversion setup, Local Search Ads for Bing, and more…

At Microsoft, it doesn’t have to be a holiday to bring the whole family together. Oops, sorry… by “family” we mean ad inventory. Everyone’s home The tech giant said it will transition the majority of its ads offerings on MSN, Outlook, and Microsoft Casual Games into Microsoft Advertising’s in-house technology and sales teams, and make …

Read More about Microsoft: Ad inventory goes in-house, Edge gets a video resolution upscale feature

“The race starts today.” —Microsoft’s CEO Satya Nadella during the announcement. No kidding. Microsoft and Google have both already announced—and revealed—their AI-powered search engines. And it seems online search may never be the same… The big reveal During a surprise event, Microsoft previewed new Bing and Edge browsers powered by Open AI’s GPT 3.5 – …

Read More about AI Marketing: Microsoft reveals GPT-powered browsers, Google releases Bard
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