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Advertising: BigCommerce is joining forces with Microsoft Ad Network

Batman and Robin, Mulder and Scully… everyone likes a good partnership. Microsoft partnered with BigCommerce—one of the biggest e-commerce platforms—to launch a new marketplace called Ads and Listings. New year, new duo: The collaboration should help BigCommerce merchants directly integrate their stores with the Microsoft Ads Network and “reach highly motivated buyers.” That means syncing …

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Microsoft: Revealing this year’s Cyber Week trends

Microsoft dropped insights into the year-on-year (YoY) rise of certain retail categories and trends. It’s worth taking a peep at… Words that won: Here are most-searched keywords on Black Friday that also contained “Black Friday” in their queries… 58% contained big-box retailer names. 20% included “sale” or “deal.” Most included terms or stores solely relating …

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Search: Google welcomes infinite scroll, Microsoft adds remarketing lists, and more

Thump, thump. Several heavy updates just dropped… Let’s start with Google: You may have to forget the term “the first page of Google,” because the company announced result pages will be replaced with continuous scrolling on desktop. Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to …

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Google’s privacy-first measurement tool, Microsoft’s Performance Max support

Who says competing ad platforms can’t work in harmony? While Google is launching new features, Microsoft is helping you import some of Google’s campaigns to their Merchant Center. Nice. Google introduced the Ads Data Hub, a new measurement solution that helps you do custom campaign analysis while protecting user privacy. The feature is intended for …

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