Those search results pages are about to get really tactile. Microsoft just announced that Multimedia Ads are becoming available worldwide everywhere where Bing is available. So interactive: The new ad format is “infographic inspired” and resembles a collage of images and videos at the top of search results. When users click on an ad, it …
Your campaigns may be smart… But are they “running ads on Instagram, Facebook, and Google from Microsoft’s dashboard” smart? Is this… synergy? The new Smart Campaigns feature will help you run ads across all four advertising platforms from a single interface. Microsoft says their AI will “automatically optimize budget for best performance from across all …
Better pour yourself a tall one… of coffee. Because Microsoft just announced several new features, and they’re anything but micro. Hello, Pinterest Import: Microsoft Import—which helps you bring campaigns, ads, and assets from other platforms—now includes Pinterest. That should make it easy to import data from Pinterest Ads to your Microsoft Audience Network, optimize your …
Imagine playing Risk against Microsoft. The company added 34 more markets in the Middle East and Africa, upping their tally to 131 markets and 35 languages worldwide. The spot heard round the world: Now you can use Microsoft Ads to reach consumers in countries like Azerbaijan, Egypt, Israel, United Arab Emirates, and 30 more. According …
I’ve seen this shared a lot to say how effective a fast-following strategy is. But to me, that represents something else. It shows the power of distribution to channel a new product. Which is the scenario in which fast following works. Without a strong distribution, which enables a company to bundle things up, a fast-following …
One of these ad policy updates feels like a nudge, the other feels like a pound on the table. Guess which one is which… Microsoft is urging marketers to migrate from Expanded Text Ads to Responsive Search Ads (RSA). They’ve extended the deadline to February 1st 2023. If you’re still in the migration process, Microsoft …
It pays to read the room. Or, in this case, several rooms at once… What’s going on: Microsoft just published consumer trends in several industries that could come in handy for your PPC campaigns. Here’s the summary: Travel: Searches for “cheap” and “discount” have risen by 56% since the start of the year. People are …
Dana Scully doesn’t believe in aliens, Tim Ferris doesn’t believe in 8-hour work weeks… … And big tech platforms don’t believe in ad fatigue. Outlook is getting crowded: Mobile users with the free version of Outlook are seeing more ads in their email inboxes. The update—which has been rolling out gradually in recent months—shows ads …
