If you haven’t, you should go and launch them right now. Apparently this year’s trends are imitating last year’s, and Microsoft has the receipts. To give just one example: searches containing the term “valentines” were picking up by the end of January last year—and it’s happening again as we write this. So much to love …
Good news: writers’ block may soon fall into oblivion. … Because there may soon be dozens of AI writing assistants to help you. Now is that bad news… or better news? Microsoft wants to bridge the g-app: The company launched Azure Open AI service, allowing businesses to integrate Open AI’s tools with their own cloud …
Two updates from the tech giants… Microsoft’s net just got wider: It’s expanding ad targeting options to a number of markets in the Middle East and Africa. Countries include Ethiopia, Congo, Nigeria, Saudi Arabia, Egypt, United Arab Emirates, Armenia, Georgia, and more. Whoa. Oh, and don’t forget: You have until February 1 to migrate to …
Batman and Robin, Mulder and Scully… everyone likes a good partnership. Microsoft partnered with BigCommerce—one of the biggest e-commerce platforms—to launch a new marketplace called Ads and Listings. New year, new duo: The collaboration should help BigCommerce merchants directly integrate their stores with the Microsoft Ads Network and “reach highly motivated buyers.” That means syncing …
Yes, advertising apps on smartphones might make the most sense, but… Microsoft is bringing back desktop advertising with a new, desktop-only ad product for promoting Windows apps. Right next to your competitors: Microsoft’s new Store Ads will allow you to promote your apps directly on Microsoft Store. Even though it’s desktop-only, the Store aims to …
Microsoft dropped insights into the year-on-year (YoY) rise of certain retail categories and trends. It’s worth taking a peep at… Words that won: Here are most-searched keywords on Black Friday that also contained “Black Friday” in their queries… 58% contained big-box retailer names. 20% included “sale” or “deal.” Most included terms or stores solely relating …
Thump, thump. Several heavy updates just dropped… Let’s start with Google: You may have to forget the term “the first page of Google,” because the company announced result pages will be replaced with continuous scrolling on desktop. Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to …
As if you needed any more proof that ads make the digital world go around… Now Yahoo wants in: The company is making Taboola its native ads partner, taking a 25% minority stake in the advertising network. Why? Because “digital advertising has a huge wind at its back over the long term,” according to Yahoo’s …
The “tech trinity” of Google, Microsoft, and Meta announced some big updates yesterday. Google’s waving bye-bye to similar audiences: The platform will stop generating these segments in May 2023, and will remove them from all ad groups in August 2023. According to Google, the feature will transition to “more powerful and durable automated solutions” like: …
Who says competing ad platforms can’t work in harmony? While Google is launching new features, Microsoft is helping you import some of Google’s campaigns to their Merchant Center. Nice. Google introduced the Ads Data Hub, a new measurement solution that helps you do custom campaign analysis while protecting user privacy. The feature is intended for …