Hands? Who needs them? Microsoft has decided that all campaigns on the Microsoft Audience Network will soon upgrade to Enhanced CPC (eCPC) – its fully automated bidding system. Hands off eCPC will automatically adjust your bids in real time to increase chances of conversions. Oh, and your average CPC won’t exceed whatever base bid you …
Microsoft
Downloading smartphone apps used to be synonymous with the Apple App Store and the Google Play App Store. … But it looks like the duopoly will be forced to welcome a new member, because Microsoft is planning to launch its own mobile games app store in 2024. Multiplayer mode According to Phil Spencer, Microsoft’s Chief …
Microsoft is rolling out Doctor and Clinic Ads to help medical service providers promote their practices. Show me where it hurts These “intent-triggered” ads can position your services based on users’ search queries, including conditions, symptoms, specialists, and more. Microsoft says these rich placements are “dynamically generated” based on feed file data such as your …
Are you comfortable? Here, have an extra pillow. We’ve got several Microsoft updates to run by you… Look mom, no code If you enable Microsoft Clarity Insights for Microsoft Advertising in your Universal Event Tracking (UET) tag setup, you can set up event-based tracking—no coding required. Pretty cool. If you’re interested in setting it up, …
At Microsoft, it doesn’t have to be a holiday to bring the whole family together. Oops, sorry… by “family” we mean ad inventory. Everyone’s home The tech giant said it will transition the majority of its ads offerings on MSN, Outlook, and Microsoft Casual Games into Microsoft Advertising’s in-house technology and sales teams, and make …
Why yes, Microsoft does have Valentine’s Day plans: it’s expanding into new markets. Again. Not only that, but the ad giant announced a number of ad updates that could make advertising on the platform festive as we approach Valentine’s Day. Have ads, will travel Microsoft Advertising just landed in 34 new markets, racking up its …
“The race starts today.” —Microsoft’s CEO Satya Nadella during the announcement. No kidding. Microsoft and Google have both already announced—and revealed—their AI-powered search engines. And it seems online search may never be the same… The big reveal During a surprise event, Microsoft previewed new Bing and Edge browsers powered by Open AI’s GPT 3.5 – …
Microsoft plans to make its multi-channel marketing strategy—which combines the Search and Audience networks—available to all advertisers starting February 21. OK, so, what does that mean? A few things. First, Microsoft says you’ll no longer see the audience ad bid modifiers in your campaigns. Also, you will no longer have to manage campaigns manually. Instead …
If you haven’t, you should go and launch them right now. Apparently this year’s trends are imitating last year’s, and Microsoft has the receipts. To give just one example: searches containing the term “valentines” were picking up by the end of January last year—and it’s happening again as we write this. So much to love …
Good news: writers’ block may soon fall into oblivion. … Because there may soon be dozens of AI writing assistants to help you. Now is that bad news… or better news? Microsoft wants to bridge the g-app: The company launched Azure Open AI service, allowing businesses to integrate Open AI’s tools with their own cloud …
