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Initial reports suggested Netflix’s ad-supported tier was off to a rocky start. However… Netflix’s President of Worldwide Advertising Jeremi Gorman shared positive news about the streaming platform’s jump into the ad business. Looking good: Jeremi says the company is “pleased with the growth,” but couldn’t disclose more because Netflix has yet to announce its earnings …

Read More about Advertising: What’s up with Netflix’s ad-supported tier?

Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …

Read More about Advertising: Customer retention takes priority, mobile spending rises

Not only is the streaming service from the House of Mouse bigger than Netflix after just three years… It’s already building its ad business, too. When? The Disney+ ad-supported plan will launch starting December 8 2022, and it’s priced at $7.99/month. What this means for advertisers: To be frank, it doesn’t mean much yet. Disney …

Read More about Advertising: Disney+ is hot on Netflix’s tail and ready to launch its own ad-supported subscription

The season of advertising ups and downs continues. Netflix, close your ears: Roku reported revenues “substantially below market estimates” in what’s traditionally been a strong revenue season. Roku’s failure to meet expectations doesn’t offer much hope to Netflix, which launched its ad-supported tier yesterday… or to Disney+, which plans to launch its own next month. …

Read More about Advertising: Bad news for streaming ads, Stripe downsizes, and Etsy beats expectations
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