Initial reports suggested Netflix’s ad-supported tier was off to a rocky start. However… Netflix’s President of Worldwide Advertising Jeremi Gorman shared positive news about the streaming platform’s jump into the ad business. Looking good: Jeremi says the company is “pleased with the growth,” but couldn’t disclose more because Netflix has yet to announce its earnings …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …
Not only is the streaming service from the House of Mouse bigger than Netflix after just three years… It’s already building its ad business, too. When? The Disney+ ad-supported plan will launch starting December 8 2022, and it’s priced at $7.99/month. What this means for advertisers: To be frank, it doesn’t mean much yet. Disney …
The season of advertising ups and downs continues. Netflix, close your ears: Roku reported revenues “substantially below market estimates” in what’s traditionally been a strong revenue season. Roku’s failure to meet expectations doesn’t offer much hope to Netflix, which launched its ad-supported tier yesterday… or to Disney+, which plans to launch its own next month. …
Looks like someone’s in a hurry… Netflix had initially planned to launch their ad-supported tier in early 2023, but now the company says it could be as soon as November 1st. What we know so far: It seems Netflix wants to beat Disney+, which is set to release their ad tier in early December. According …