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Advertising: What’s up with Netflix’s ad-supported tier?

Initial reports suggested Netflix’s ad-supported tier was off to a rocky start. However… Netflix’s President of Worldwide Advertising Jeremi Gorman shared positive news about the streaming platform’s jump into the ad business. Looking good: Jeremi says the company is “pleased with the growth,” but couldn’t disclose more because Netflix has yet to announce its earnings …

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Advertising: Customer retention takes priority, mobile spending rises

Like they say, it’s a lot more expensive to acquire a new customer. And when a recession hits, the expensive stuff usually gets the first chop… … So advertisers are banking on retention: Teams are moving away from acquisition and shifting to “building brand loyalty,” Twillo reports. 67% of marketers claim they’re focusing on retaining …

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Advertising: Disney+ is hot on Netflix’s tail and ready to launch its own ad-supported subscription

Not only is the streaming service from the House of Mouse bigger than Netflix after just three years… It’s already building its ad business, too. When? The Disney+ ad-supported plan will launch starting December 8 2022, and it’s priced at $7.99/month. What this means for advertisers: To be frank, it doesn’t mean much yet. Disney …

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Advertising: Bad news for streaming ads, Stripe downsizes, and Etsy beats expectations

The season of advertising ups and downs continues. Netflix, close your ears: Roku reported revenues “substantially below market estimates” in what’s traditionally been a strong revenue season. Roku’s failure to meet expectations doesn’t offer much hope to Netflix, which launched its ad-supported tier yesterday… or to Disney+, which plans to launch its own next month. …

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