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If you’re reading this, there’s a 15% chance that a friend or colleague referred you. That’s good news, both for you and for us. Referral programs are a powerful tool for growing your newsletter or your business when you get them right. If you want to start a referral program, first answer these two questions: …

Writing marketing emails is something that takes a lot of practice and patience. You won’t learn every skill you need to be a professional writer in this program, but you can use these tips to ensure you’re setting yourself up for success when crafting emails.