Ever hear of Direct Plants? They offer a valuable lesson in the changing realities of the e-commerce merchant. Today this successful online seller has moved far beyond single platform merchandising to embrace a growing ecosystem of online platforms. The Direct Plants store now follows customers across multiple platforms, supercharging the online buying experience. It’s a …
Afterpay’s latest report, Gen Z: Shaping the Future of Shopping, analyzes the habits and behaviors of the next generation of shoppers. Afterpay, the leader in “Buy Now, Pay Later” (BNPL) payments, has commissioned research to evaluate the spending habits of the next generation consumer (Gen Z) and how they are approaching shopping in the current …
How to Turn Your First-Party Data Into a Strategic Business Asset? Changes in consumer shopping behaviors and expectations are leaving retailers with no choice but to transform how they understand and interact with customers. Traditional and digitally native retailers alike are accelerating their omni-channel strategies faster than ever – and are turning to customer data …
Evolving shopper behaviors are dramatically shifting the grocery landscape. As food retail decentralizes and shoppers have more options now to get everything on their lists, where does their loyalty lie? We surveyed over 700 consumers to understand the role of loyalty in the omnichannel shopper’s experience, from brand to store and everything in between. In …
Your contact center is THE place for gauging the health of your relationship with customers – and identifying and prioritizing improvement opportunities across the enterprise. The contact center is the heart of your customer experience and has the ability to inform and improve the rest of the business. Learn how you can use holistic Voice …
In today’s “consumer anywhere, commerce everywhere” digital era, enterprises need to listen, predict, assemble and deliver a personalized customer experience, all within milliseconds — otherwise risk losing customers, revenue, competitive advantage, and brand loyalty. This notion is proliferating, and you’d be hard-pressed to find an organization that doesn’t know this is the future of commerce …
Discover how to deliver a consistent brand experience, connect with customers where they are, and optimize your business with an assortment of sales channels. Explore the four pillars of a successful omnichannel strategy in this article. Read to learn how your business can deliver a seamless end-to-end digital consumer journey across channels.